The Consultative Firm with Guest Joey Brannon


When should we be paid and when should we have that conversation? Jason and Greg discuss the book Getting Naked by Patrick Lencioni and how it differs from Let’s Get Real or Let’s not Play by Mahan Khalsa. Then Joey Brannon joins them and helps them pull the two seemingly opposing ideas into harmony. Joey also shares his story of being a consultant and how he works with his clients.

Thanks as always to our sponsors Avalara and WORK[etc].

Mentioned in the THRIVEcast:

Getting Naked by Patrick Lencioni
Let’s Get Real or Let’s Not Play by Mahan Khalsa
Eat That Frog by Brian Tracy
Building Trust by Saying, “I Don’t Know.” by Jennifer Blumer
The Firm of the Future by Ron Baker
Axiom Strategic Podcast

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

About our guest: Joey Brannon

Joey Brannon started Axiom in 2005 with a vision to help small, closely held businesses achieve the goals their owners had in mind when they first got started. Along the way many business owners lose sight of the dreams they had on day one. An entrepreneur at heart, Joey understands the struggles, frustrations, joy and accomplishment that come from running a business focused on serving others.

Joey has also been a Thriveal member since it’s earliest days. He has been to every Deeper Weekend event and was a speaker in 2013. He has served as a tribe leader and a mentor to many fellow members as well.

Joey is married to Josie, the greatest woman in the world. Together they try to keep up with Lance and Andrew, two little boys that changed life forever.

Joey Brannon

Founder Axiom

Contribute to the Conversation

Episode 109


Words Matter

with Marcus Sheridan

Episode 117


The Value of Core Values

with Ethan King

Episode 113


It’s All Mental

with Marc Champagne

Never Miss a Thrivecast Episode