Choose your favorite writer
We just wrapped up Thriveal’s Deeper Weekend 2019 conference. Jason set a new record for use of the word “butthole” at an accounting conference. He also taught us about the Entrepreneurial Accounting Organization (“EAO”), and the very first principle of an EAO was “Client Focuses.”
Determining your firm’s Client Focuses means you get to select what types of clients you want to target. Basically, if you want to run your firm in an entrepreneurialistic™ way, you need to find a niche.
Discovering and pursuing a niche is incredibly important, but what’s weird is that it’s never urgent, landing it squarely in Quadrant Two of Stephen Covey’s Seven Habits Time Management Matrix. (True story, I’ve been in Stephen Covey’s home in Provo, Utah, and I very much regret that I didn’t steal something.) Read more