Design Matters, and it goes beyond having a pretty website. Design is all about the end user, the customer. Jason Blumer and Greg Kyte discuss the five principles of service design. Good service design is user centered, co-creative, has sequencing, evidencing, and is holistic. Then Rod Drury of Xero joins the conversation to discuss how design has played a role in Xero’s huge success.
Mentioned in the THRIVEcast:
About our guest: Rod Drury
Rod is the visionary behind Xero and has been recognized as New Zealand Entrepreneur of the Year in 2013, Business Leader of the Year in 2012, member of the New Zealand Hi-Tech Hall of Fame, NZ Hi-Tech Entrepreneur of the Year in 2006 and 2007, World Class New Zealander for ICT in 2008 and an Honorary Fellow of the NZ Computer Society.