We all know we need to do more marketing of our firms. But how do you make it a priority? On Episode 52, Jason Blumer and Greg Kyte talk with Erin Rue, also know as The Beer CPA. Erin has taken the time to not only become an expert on working with her niche – breweries, wineries, and distilleries – she is also very proficient at content marketing. She’ll share a little of what she does and how she does it. But first, Jason and Greg discuss HubSpot’s philosphy of Inbound Marketing.
Thank you to our sponsors Avalara and ZohoBooks. Greg Kyte says Avalara is the Prozac of sales tax compliance. Listen to the show to find out why!
Mentioned in the show:
The Beer CPA
Hubspot’s Inbound Methodology
Audio Engineering by: Aaron Dowd
Produced by: Jennifer Blumer
About our guest: Erin Rue
From Erin’s LinkedIn profile:
After five years as a staff accountant at a local accounting firm, Erin decided to open her own accounting firm. She chose to niche right away by specializing in accounting for wineries, breweries, and distilleries. It makes sense the that industries she supports (wine clubs, brewery tours, festivals) are the industries she desires to serve.
Wine and craft beer is a large niche market, particularly in the Pacific Northwest. Now add craft distilleries and the people making kick ass hard cider and there are a lot of companies who could use a little help in their accounting departments. Accounting doesn’t have to be difficult or stressful. Businesses have enough to concentrate on without being concerned that debits and credits don’t match.
Erin is also an active member of Thriveal. She has taken the coaching course, come to Deeper Weekend, and been involved in several smaller groups within the community. She has demonstrated the value of taking the time to market to…
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