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“You wanna know why I’m getting out of the game?”
I really didn’t give a crap. But I didn’t tell him that I didn’t give a crap, so he told me anyway.
“It’s because I have to work with millennials.”
And that got my attention. This guy should be getting out of the game because he’s like 150 years old or because he’s got butt cancer. Those are reasonable explanations for why someone would retire. Read more
Since the phrase ‘countercultural firm owner’ is part of Thriveal’s purpose statement, I thought it would be helpful to explore what this phrase means. First, here is Thriveal’s purpose:
From early 2015 to late 2016, my wife and I were seeing a marriage counselor on a weekly basis. He billed us by the hour (as psychologists tend to do), and it seemed like it wasn’t the best use of my time on his couch to educate him on the perils of the billable hour.
Sometime in mid-2016 when we were finishing up a session and my wife was handing him the $120 check for our one-hour session, he sheepishly informed us that he had raised his rates to $125 per hour. Read more
Blogging and exercising: the two things you never feel like you done enough of. Maybe there are some days when you feel like you nailed it, but even after you’ve finished a half marathon or a killer post, the future is staring at you with it’s cold, dead, passive-aggressive eyes, and you know you’re supposed to repeat that level of performance every day forever.
It’s like if Sisyphus were the owner of a CPA firm with a well-defined niche and was purposefully and intentionally positioning himself in the minds of his ideal customers.
It’s weird, but I feel like I need to explain the benefits of content marketing; however, I’m also confident you already know all this stuff. So I’ll make it as quick and painless as possible. Read more