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Deeper Weekend 2014

Be wowed by our blog

Consider this

Choose your favorite writer

  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
  • guestblogger
  • Ian Crook
    Ian Crook
  • Jason Blumer
    Jason Blumer
  • Jennifer Blumer
    Jennifer Blumer
  • Scott Kregel
    Scott Kregel
As many past attendees of the Deeper Weekend conference know, our event goes deep into one topic. This year we will be talking about the mechanics and strategies of scaling and growing a service based company. We’ll be doing this by leveraging the book Traction through our journey. The book Traction is a detailed explanation of the Entrepreneurial Operating System, developed by Gino Wickman. It is a system and rhythm that gives an entrepreneur something to hold on to as they build their company (typically to a larger size).

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Category:
Book Review, Deeper Weekend, Strategy
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Jeff Phillips is a speaker at this year’s Thriveal’s Deeper Weekend conference. Jeff has been a long time friend and voice of growth and scaling to Jason Blumer and Julie Shipp, partners and leaders of Thriveal. So we wanted you to get to know Jeff before you come enjoy him at the conference.

Jeff Phillips is CEO of Accountingfly and publisher of GoingConcern.com. Accountingfly builds powerful online tools that source talent for financial recruiters. Previously, Jeff was with Monster.com, where he advised Fortune 500 clients such as H&R Block, Walmart, and Exxon how to use internet marketing to hire better candidates at a lower cost. For the past 3 years, Jeff has been named was one of the 100 Most Influential People by Accounting Today for his work in helping level the playing field so that all employers have a chance to hire great Accounting talent. Read more

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Deeper Weekend
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Talk to any entrepreneur, and you’ll quickly hear the word ‘freedom’ as a reason for running their own business. Accounting firm owners are no different. Many accounting firm owners want to work for themselves because of the ‘freedom’ it will afford them. But the word ‘freedom’ is taking on a life of its own and I think it’s time to explore what that word means.

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Category:
CPA firm, Personal Growth
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Many accounting conferences send attendees on endless searches for the next 50 minutes of content. The attendees can potentially simply pass each other in the halls and eventually pass out in their hotel rooms at the end of the night.

But we don’t want to do that at Deeper Weekend. We want our attendees to stay together. They are all firm owner entrepreneurs, and they have so much in their heads that we can all learn from. One way to extract that content from their heads is to push the attendees together in the form of workshops. We want them to do work on the content and concepts they learn at the Deeper Weekend conference. And we want them to do it out loud and together. Read more

Greg Kyte, CPA is this year’s Emcee at Thriveal’s Deeper Weekend conference. We wanted you to get to know Greg before you come enjoy him at the conference. Greg was born in Akron, Ohio, in the shadow of the Firestone tire factory. He began swimming competitively when he was eight for the Mountlake Terrace Lemmings, and he graduated in 1995 from the University of Washington with a math degree. (He chose math for the ladies.)

 

After serving ten-years as an 8th grade math teacher, he decided it was time for a career change mainly because, in his words, he “couldn’t stand those little bastards.” He began his accounting career with a local CPA firm in Orem, Utah, where he consistently failed the QuickBooks ProAdvisor advanced certification test.
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Deeper Weekend
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I suck at sports.

In college, my roommate recruited me to be on an intramural softball team. During practice, I got hit in the face by a ground ball. That’s how bad I suck. A softball that was rolling on the ground, broke the laws of nature, jumped up, and hit me in the face … just to make sure that I understood that the Sport of Softball knows that I suck.

Before becoming a CPA I was a middle school math teacher. Every year, on the last day of school, the teachers would play against the eighth-grade basketball team. In the 70-year history of the school, the teachers never lost. Until I played. That was the first and only year I played, and that was the first and only year the teachers lost.¹ Read more