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I recently got back from the VeraSage Institute meeting in Napa Valley, California.  “The VeraSage Headache” (as Ron Baker puts it) is still lingering.  The thought leaders there from all over the world really stretched me and the vision I have for our firm.  I’m thankful that I was asked to participate.

I’m thinking through firm branding and positioning right now.  In a world of “sameness” accountants desperately need to know who they are and why they do what they do.  And even more importantly, they need to know what they are NOT.  If we think we are for everyone, then we are for no one.  I’m learning to narrow whom we serve globally, wrapping our commodity services in heavy value and charging a valuable fee for what we do.

But we had some fun too.  Here is Greg Kyte, Accountant and stand up Comedian, giving us his summaries of the three books we were supposed to read before going to the meeting, Made to Stick, Switch and Start with Why:

  • On 02-01-2011 at 4:18 pm, Tom Hood said:

    Jason,

    As always it was great being with you at Verasage and love your post. Thanks for posting Greg’s videos up – he was hilarious and on point! It was a remarkable event and I left with head full of a lot of great ideas and concepts…

    Reply
  • On 02-01-2011 at 10:48 pm, evenanerd said:

    Jason this is great!

    Check out one Napa Valley CPA firm that has realigned everything around their Why. (You could have had a tour of their new office while you were in town.)

    http://www.bdcocpa.com/company/philosophy

    Hope you watched Simon Sinek’s video too. It’s life changing for our profession. Glad Verasage is spreading the word too. We’ve been driving Passionate Accountants to stop talking about their What and How.

    Reply
    • Jason Blumer

      On 02-01-2011 at 11:01 pm, thriveal said:

      Good comments! Thanks so much!

      Reply

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