Co-created by the CloudSolutions Alliance
Jason begins by telling us what it really means to blow stuff up. He and Greg discuss a recent blog article by Jason, in which Jason questions the legal structures and the conservative nature of most CPA firms. Greg then explains the service profit chain. It all starts with satisfied employees. Our brilliant guest Michelle Golden gives us a sneak peak into the topic and title of her new book and shares some stories about her career and marketing projects with CPA firms.
Mentioned in the THRIVEcast:
Putting the Service Profit Chain to Work
CPA Company vs. CPA Firm by Jason Blumer
Blumer & Associates, CPAs
CPA Practice Advisor
Herbert Kelleher, CEO of Southwest Airlines
Scott Cook, former CEO of Intuit
Purple Cow by Seth Godin
Tipping Point by Malcolm Gladwell
Jody Thompson, author of Why Work Sucks and How to Fix It
Bernie Lietz and Bill Hubly of Corbett, Duncan, and Hubly
AICPA Practitioners Symposium and Tech + Conference
Shane McMullin of Ninth Hour Productions
About our guest: Michelle Golden
Michelle is a growth and profitability strategist. With her deep knowledge of firm operations and sharp observation skills to quickly grasp a firm’s nuances, she guides practitioners toward improved profitability and stronger, healthier cultures.
She focuses on strategic consulting and facilitation around long- and short-term planning, positioning and pricing, messaging, and communications (both online and off).