Three Elements of Communication from a Dead Greek Guy


In this episode, Jason Blumer and Greg Kyte discuss the importance of communication by looking at the three elements of communication identified by Aristotle. These are the ethos, pathos, and logos. They bring communication expert, Melinda Guillemette, into the conversation to discuss practical ways professionals can be more effective in their communication. Being human and humane are key. 

Thank you to our sponsors Avalara and ZohoBooks. Greg Kyte says Avalara is the Prozac of sales tax compliance. Listen to the show to find out why!

Mentioned in the show:

Deeper Weekend 2015
Game Changing Words by Melinda Guillemette
Three Elements of Great Communication, According to Aristotle by Scott Edinger
Thrivecast Episode 19 with Joe Pine, author of The Experience Economy
Melinda Motivates
The Gifts of Imperfection by Brene Brown
Daring Greatly by Brene Brown
The Power of Vulnerability, TED Talk by Brene Brown
Listening to Shame, TED Talk by Brene Brown

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

About our guest: Melinda Guillemette

Business development advisor to marketing communication firms, Blair Enns teaches design firms, advertising agencies, and other creative businesses how to secure new clients without first having to part with their thinking or write proposals. Blair is the author of the Win Without Pitching Manifesto and resides in British Columbia, Canada.

Melinda Guillemette

Communication Consultant

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