The Science of Positioning


Tim Williams’ insights on positioning for agencies and firms have been published EVERYWHERE, including The Economist and The Wall Street Journal. His book, “Positioning for Professionals,” is a must-read for leaders in any industry, but it has especially valuable information for the accounting world. In this episode, Tim and Jason dive even deeper into the science of positioning, including how accounting firms can capitalize on their markets’ psychology.

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Mentioned in the Show


Thrivecast Crew
  • Audio Engineering by: 9/8 Central
  • Produced by: Jason Blumer
About our guest: Tim Williams

Tim Williams is a career marketing professional whose mission is to help professional service firms escape the tyranny of an unfocused business model. As a globally-recognized expert in the areas of business and pricing strategy, Tim is a noted author, international speaker, and presenter for business organizations worldwide. Based on his expertise in positioning and pricing, Tim has been interviewed by newsgathering organizations including The Economist, Wall Street Journal, New York Times, Bloomberg News, The Guardian, Toronto Globe & Mail, Australian Financial Review and numerous business publications ranging from Europe to Asia.

Tim is the author of two books, “Take a Stand for Your Brand” and “Positioning for Professionals.” He writes the popular blog “Propulsion” and serves as a LinkedIn Influencer, where he is a regular contributor of articles on business and pricing strategy.

As a consultant to professional service firms, Tim has worked with hundreds of organizations ranging from mid-size independents to multinational networks and global holding companies. He began his career on Madison Avenue working for major…

Tim Williams

Founding Partner, Ignition Consulting Group

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