The Contrarian Accountant with Dr. Jules Goddard


In the first episode of 2015, Jason and Greg discuss a video called The Fatal Bias featuring this month’s guest, Dr. Jules Goddard. The video features a list of counterintuitive ideas (that Greg calls the bullcrap list). A few things on this list…best practices, operational excellence, competitive benchmarking. Even budgets and performance targets are on the bullcrap list! Listen and let us know if you agree.

“The art of strategy is to stay one step ahead of the need to be efficient.” – Dr. Jules Goddard

Thank you to our sponsors Avalara and ZohoBooks.

Mentioned in the show:

Uncommon Sense, Common Nonsense by Jules Goddard
London School of Economics
Video: The Fatal Bias
The Elusive Search for the Firm of the Future by Jason Blumer
Tim Williams
Peter Thiel
Rory Sutherland
Gary Hamel

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

About our guest: Jules Goddard

Dr. Goddard earned his MA at Oxford, an MBA from Wharton, and his PhD from London Business School. He’s a Guest Lecturer at INSEA and formerly Gresham Professor of Commerce and Mercers School Memorial Professor at The City University. He is currently Research Associate of the Management Lab (MLab) at London Business School. He’s a teacher, writer, and consultant in the areas of business creativity, strategic thinking, leadership, and corporate transformation. Lead designer and director of senior-level, high-profile development programs for many companies, including BP, ICL-Fujitsu, Rolls-Royce, Orange, Prudential, Ericsson, BG Group, Rio Tinto, Mars, Smith and Nephew, SCA, Danone, and Volvo. Over the last 10 years, he has worked with a third of the FTSE 100 companies.

Specialist advisor on strategic issues facing professional services firms, including Freshfields Bruckhaus Deringer, Smith System Engineering, Conran Design Group, Braxton, Banque Paribas, Lazard Brothers, PricewaterhouseCoopers, J Walter Thompson, Benfield, Deloittes, SHL, and Credit Suisse.

Recent publications include articles on futuristic models of management (Sloan Management Review), the economic crisis (Business Strategy…

Jules Goddard

Teacher, writer, consultant

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