The Barbell Strategy of Risk,More From the Black Swan, and an Interview with Rafi Mohammed


Jason Blumer and Greg Kyte are back for the seventh episode of the THRIVEcast!Greg once again shares some insights from The Black Swan, including an interesting discussion on the barbell strategy of risk. Plus Greg teaches Jason how to gamble.

Unfortunately, we had no time for Jason to tell us how to get rid of our friends! How do you run off your friends?

Finally, hear from the man who called us the Wayne’s World of Business Podcasts, Dr. Rafi Mohammed. He challenges Jason and Greg on some of their value pricing views. Hear Rafi address pricing topics such as discounting, what is versioning, and how your customer’s next best option should affect YOUR prices.

Mentioned in the THRIVEcast:

The 1% Windfall by Rafi Mohammed
The Black Swan by Nassim Taleb
Martingale System of Betting
Thomas Watson, founder of IBM
HBR IdeaCast
Sarah Green
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Predictably Irrational by Dan Ariely
Laughing Skull Comedy Festival

Produced by:

Shane McMullin of Ninth Hour Productions

About our guest: Rafi Mohammed

Rafi Mohammed has been working on pricing issues for the last 21 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia’s Darden Graduate School of Business (in residence, Spring 2001). A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC, MSNBC, Fox Business News, and the Canadian Broadcast Corporation as an expert pricing commentator. He is a regular contributor on pricing issues to the Harvard Business Review and web sites.

Rafi Mohammed

Founder of Culture of Profit

Contribute to the Conversation

Episode 109


Words Matter

with Marcus Sheridan

Episode 117


The Value of Core Values

with Ethan King

Episode 113


It’s All Mental

with Marc Champagne

Never Miss a Thrivecast Episode