Small Firm Strategies


In Episode 103, Jason Blumer and Greg Kyte talk about value – pricing, becoming a virtual firm, and creating a narrow focus in your firm.  These are all topics that Carl Peterson is helping to educate AICPA members about.  As an owner of a small accounting firm before becoming Vice President of Small Firm Interests at the AICPA, Carl has first hand knowledge about what it takes to run and grow a firm.

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Mentioned in the Show
Thrivecast Crew
  • Audio Engineering by: Shane McMullin
  • Produced by: Lorin Hamilton
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About our guest: Carl Peterson

Carl Peterson, CPA, CGMA, is Vice President of Small Firm Interests at the American Institute of CPAs. In this role, he serves as the small firm advocate and representative for the profession. In this capacity, he meets with small CPA firms regularly to understand their issues and represent these firms from an advocacy and firm development perspective. Peterson serves as the voice of small firms within the AICPA on standard-setting, regulatory and small business issues. He is responsible for ensuring AICPA initiatives continue to meet the needs of small firms.

Carl is a licensed CPA and previously served as a managing partner at Peterson, Peterson & Associates, PLC, in Minneapolis/St. Paul, where he built its service and client base. Carl has been identified as one of the Top 100 Influential People in Accounting by Accounting Today, 2014 thru 2019. Carl is also a technical advisor on the International Federation of Accountants Small Medium Practice Committee.

Carl Peterson

VP, American Institute of CPAs

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