Should We Experiment in the Accounting Profession and an Interview with Thriveal Lab Director, Adrian Simmons


Episode 38 features Thriveal’s new Lab for the Accounting Profession. Jason and Greg interview the Lab’s Director, Adrian Simmons, and discuss the value of experimentation.

Thanks as always to our sponsor Avalara.

Mentioned in the THRIVEcast:

Thriveal Lab
Adrian Simmons
Why Businesses Don’t Experiment by Dan Ariely (HBR)
Thrivecast Secret Stash Episode with Tim Williams clip
Thrivecast Episode 15 with Dan Ariely
Thinking, Fast and Slow
Blumer CPAs
The Digital CPA
The Green Abacus
Business Model Generation

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

About our guest: Adrian Simmons

Adrian G. Simmons is a CPA innovating ways to put money in its place. His first debit was made in the classrooms of Loyola University Maryland, where he completed his studies in 2000, and then launched out as an auditor with KPMG Baltimore. He was relieved to have passed the CPA exam in one sitting so he could avoid more studying, but was surprised to learn that it came with an Elijah Watts Sells Silver medal. In 2002, he left KPMG to join his father in public practice, and began the work of serving small businesses, individuals, and non-profits. Since that time, the practice has grown to now four individuals, and the team works together to help customers become financially strong, so that they can focus on what truly matters in life.

Adrian likes tech, uses a fountain pen, prefers dark over milk chocolate, and is happy to say he recently survived a half-marathon. His faith is very important to him, and he teaches Sunday…

Adrian Simmons


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