Pricing Lessons from Ticket Scalpers And An Interview with Eric Pulaski, CEO of SmartVault


Jason Blumer and Greg Kyte are back for the third episode of the THRIVEcast!

Greg kicks off the show by defining community and giving us examples from Verasage Institute and the THRIVEal +CPA Network. Community moves beyond just collaborating or networking. Members of a true community will encourage one another to leverage their strengths while circumventing their weaknesses. Community is built on trust, and trust is built on a series of successful risks.

Jason looks to ticket scalpers for some pricing strategy tips. Jason and Greg discuss a podcast and an article from Harvard Business Review. A few tips include: prices should be dynamic, billing by the hour is a very non-strategic act for professionals, look for places where value can be injected into the relationship with the customer, set a minimum access price, and implement the principle of scarcity.

Finally, Jason and Greg interview Eric Pulaski, CEO of SmartVault. Eric shares how SmartVault came to be as well as the nitty gritty of what he considers the two most important benefits of SmartVault; security and streamlining workflow.

Mentioned in the THRIVEcast:


Produced by:

Shane McMullin of Ninth Hour Productions

About our guest: Eric Pulaski

Eric founded SmartVault Corporation in November of 2007, and currently serves as the company’s Chief Executive Officer. As founder, Eric has made it his mission to deliver a simple, low-cost document management solution that uses cloud-based technology (low cost) but is centered around integration with applications customers already use, such as QuickBooks® (simple). He contributed heavily to the initial formation and conception of SmartVault, and continues to play a vital role in the overall product design, roadmap, and go-to-market strategy.

Eric Pulaski

Founder SmartVault

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