More discussions on Complexity to Simplicity, learning from Dominos Pizza, and Dan Ariely


Co-created by the CloudSolutions Alliance

Thank you Michael Hsu of DeepSky for introducing this month’s THRIVEcast.

Jason and Greg discuss simplicity once again. Greg suggests that CPA firms have quite a bit of power over their customers and should treat that very carefully. Jason makes the point that making something simple for your customer may actually create additional work for you. Jason and Greg get pretty excited over their idea of using video engagement letters.

Rick Telberg shares the short version of how he came to work in the accounting profession. He offers his insights into our changing profession, addressing topics such as technology, CPE vs. real learning, communities, and how the 150 hour rule was harmful to CPA firms and accountants.

Mentioned in the THRIVEcast:

Magen Smith
Beast Ball and the Magic of Simplicity
Simplicity is the New Elegance
CPA Trendlines
Brenda Richter
Bay Street Group, LLC
The Accountant’s Bad Joke Book
Accounting Today
Barry Melancon

Produced by:

Shane McMullin of Ninth Hour Productions

About our guest: Dan Ariely

My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion (here is a description of my experiences in the hospital). The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon leaving the hospital, I wanted to understand how to better deliver painful and unavoidable treatments to patients so I began conducting research in this area (see picture below). After completing this initial research project, I became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns. A few years later, decision making and behavioral economics dramatically influenced my personal life when I found myself using all of the knowledge I’d accumulated in order to convince Sumi to marry me (a decision that was in my best interest but not necessarily…

Dan Ariely


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