Marketing and the CPA Firm with Guest Matt Wilkinson


In this episode, Jason Blumer and Greg Kyte share some of their own marketing strategies for their businesses. They discuss blogging and twitter and how that relates to content marketing. A couple of key points are that marketing ROI is hard to determine and that marketing is a long game. Matt Wilkinson joins them all the way from New Zealand to share some of his insights as a person who helps firms in the UK, Australia, and New Zealand build their websites and content marketing campaigns. Matt shares his thoughts about how compliance restrictions impact marketing.

Thank you to our sponsors Avalara and ZohoBooks.

Mentioned in the show:

Outliers: The Story of Success by Malcolm Gladwell
Uncommon Sense, Common Nonsense by Jules Goddard
The Happiness Advantage by Shawn Achor
Webinar: Subscription Based Billing For Your Firm
XeroCon 2015
Blumer CPAs
Social Media Strategies For Professionals and Their Firms by Michelle Golden
Matthew Wilkinson

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

About our guest: Matt Wilkinson

Matt Wilkinson is the founder and CEO at BizInk, where they make accountants look incredible online.

They do that with high-performance websites, engaging content, and modern marketing tools. Everything they do is built for accountants and streamlined so they can run their practices in the knowledge that their online marketing is in safe hands.

BizInk is based in the South Island of New Zealand but power the websites of accountants in Australia, New Zealand, and the UK.

Matt loves working with accountants because of their vital role in business and the economy. Sitting at the intersection of business and technology is an amazing place to be right now.

Matt Wilkinson

CEO at BizInk

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