Making Sense of Marketing with Ian Vacin


In Episode 62, Jason and Greg try to make sense of marketing by discussing their own strategies. Then they are joined by Ian Vacin, who has years of experience with marketing at Karbon, Xero, and Intuit. Ian gives helpful (and actionable) information on where to start with CEO, the importance of keywords, how to ask for referrals, the difference between inbound and outbound marketing, and so much more.

Thank you to our sponsor Avalara. And be sure to check out Trustfile while visiting their site as well as their Avacash referral program (where YOU can earn cash!).

Mentioned in the show:

Become a Thriveal Member!
Die Empty by Todd Henry
Nesha Pai, CPA
Permission Marketing by Seth Godin
Using Facebook ads
The Three Rs: Referrals, Ratings, and Reviews
Websites That Work
How Your Firm Can Get Found While You Sleep
Deeper Weekend
Blair Enns
Beginning Blogger Marketing Mistakes

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

About our guest: Ian Vacin
With over 25 years of experience in technology and over 15 years of leadership experience in the accounting industry at Karbon, Xero, and Intuit, Ian is passionate about helping accounting professionals be as successful as possible in order to positively impact the small businesses that they serve.
Karbon is the growth engine for your accounting firm. To find out how accountants around the world are transforming their practice with Karbon, go to

Ian Vacin


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