In Episode 62, Jason and Greg try to make sense of marketing by discussing their own strategies. Then they are joined by Ian Vacin, who has years of experience with marketing at Karbon, Xero, and Intuit. Ian gives helpful (and actionable) information on where to start with CEO, the importance of keywords, how to ask for referrals, the difference between inbound and outbound marketing, and so much more.
Mentioned in the show:
Become a Thriveal Member!
Die Empty by Todd Henry
Nesha Pai, CPA
Permission Marketing by Seth Godin
Using Facebook ads
The Three Rs: Referrals, Ratings, and Reviews
Websites That Work
How Your Firm Can Get Found While You Sleep
Beginning Blogger Marketing Mistakes
About our guest: Ian Vacin