Live from Deeper Weekend, it’s Ron Baker!


This episode of the Thrivecast was recorded at Deeper Weekend 2015 in Greenville, SC. Ron Baker was our guest after a full day of teaching on topics like pricing and economics. At the end of the day, a concern was raised that technology will take away the need for accountants. Listen to hear Ron’s thoughts on where the accounting profession is headed. Also, questions from the audience about poor anchoring thanks to our competitors, scaling value pricing in larger companies, and more are addressed.

Thank you to our sponsors Avalara and ZohoBooks. Also, Xero was a special sponsor for this live show. Thank you Xero!

Mentioned in the show:

The Future of the Professions
Greg’s Liberty Tax Post

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

About our guest: Ron Baker

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the show: The Soul of Enterprise: Business in the Knowledge Economy.

As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them, including: You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; Everyday Ethics: Doing Well by Doing Good; The Best Business Books You Should Read; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers; and Innovating Your Business Model.

He is the author of seven best-selling books, including: Professional’s Guide to Value Pricing; The Firm of the Future: A Guide for Accountants,…

Ron Baker

Founder, VeraSage Institute

Contribute to the Conversation

Episode 109


Words Matter

with Marcus Sheridan

Episode 117


The Value of Core Values

with Ethan King

Episode 113


It’s All Mental

with Marc Champagne

Never Miss a Thrivecast Episode