Life’s a niche and then you grow, plus an interview with Dr. Geoffrey Moore


Thank you to our sponsors for this episode, Avalara and Ziptr.

Jason and Greg discuss growth and how building a niche can be a strategy but also a risk. Growth requires cash (prior profits), people, and processes. Also, Geoffrey Moore, author of Crossing the Chasm as well as several other books, joins the discussion. Dr. Moore discusses the digital world and how business is changing, the hierarchy of powers, why a niche is valuable, and more.

Mentioned in the THRIVEcast:

Your Perception of Business Growth is Wrong, article by Karen E. Klein
Edward D. Hess
Ed Kless
Grow to Greatness
Crossing The Chasm
Regis McKenna, Inc.
Escape Velocity
Inside the Tornado
Living on the Fault Line
The Gorilla Game
Good to Great
In Search of Excellence
The Innovator’s Dilemma
Hierarchy of Powers
Jennifer Katrulya

Produced by:

Shane McMullin of Ninth Hour Productions

About our guest: Geoffrey Moore

Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant, Compuware, HP, Microsoft, SAP, and Yahoo!.

Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internationally on those same topics. His latest book Escape Velocity: Free Your Company’s Future from the Pull of the Past, keeps this intent in mind and is the result of his years of experience working with large enterprises.

Moore is an active public speaker who gives between 30 and 60 speeches per year, split roughly evenly between industry events and company-specific meetings. His speaking practice is global, addressing a spectrum of topics of interest to the high-tech sector, including high-tech market dynamics, business strategies, innovation, organizational development, and industry futures.

Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive…

Geoffrey Moore


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