Jason and Greg Discuss the Ethics of Outsourcing and An Interview With Tim Williams


Jason and Greg talk about the Firm of the Future and how it goes beyond value pricing. Greg was a little surprised to learn that even small firms can outsource their tax preparation. Jason does not believe that outsourcing is unethical, but Greg disagrees. Both agree that firms refusing to outsource will be left behind in the future. Jason tries to explain how CPAs will fill their time when they all outsource their returns.

Jason and Greg hear from Tim Williams about his background and the strategies he teaches ad agencies to use. They also discuss when companies can have a niche. Can you do it from the start? Keywords for the discussion are: strategy, branding, and value.

Mentioned in the THRIVEcast:

Tim Williams
Ron Baker
Firm of the Future
Joe Manzelli
The Fuoco Group
XCM Solutions
The World is Flat by Thomas Friedman
Mac McSwain
Dan Ariely
CPA Horizons 2025 Report
Positioning for Professionals
Ignition Consulting Group
Scott Rockwood
Take A Stand For Your Brand

Produced by:

Shane McMullin of Ninth Hour Productions

About our guest: Tim Williams

Tim Williams is founder of Ignition. As a recognized thought leader in marketing, he is a frequent speaker and presenter for industry associations, agency networks, universities, and business conferences both here and abroad. He is author of the book, Take a Stand for Your Brand ranked by Amazon as one of the top ten books on brand building. Tim’s newest book, Positioning for Professionals was recently published by John Wiley & Sons.

Tim Williams


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