Jason and Greg talk about the Firm of the Future and how it goes beyond value pricing. Greg was a little surprised to learn that even small firms can outsource their tax preparation. Jason does not believe that outsourcing is unethical, but Greg disagrees. Both agree that firms refusing to outsource will be left behind in the future. Jason tries to explain how CPAs will fill their time when they all outsource their returns.
Jason and Greg hear from Tim Williams about his background and the strategies he teaches ad agencies to use. They also discuss when companies can have a niche. Can you do it from the start? Keywords for the discussion are: strategy, branding, and value.
Mentioned in the THRIVEcast:
Firm of the Future
The Fuoco Group
The World is Flat by Thomas Friedman
CPA Horizons 2025 Report
Positioning for Professionals
Ignition Consulting Group
Take A Stand For Your Brand
Shane McMullin of Ninth Hour Productions
About our guest: Tim Williams
Tim Williams is founder of Ignition. As a recognized thought leader in marketing, he is a frequent speaker and presenter for industry associations, agency networks, universities, and business conferences both here and abroad. He is author of the book, Take a Stand for Your Brand ranked by Amazon as one of the top ten books on brand building. Tim’s newest book, Positioning for Professionals was recently published by John Wiley & Sons.