Accounting is a Commodity Brand


In Episode 107, Jason Blumer and Greg Kyte host Dr. Fridrik Larsen of LarsEn Energy Branding.  We never really think of ourselves as a commodity service, however, during the current COVID-19 crisis accountants are a vital service provider to small business owners.  Dr. Fridrik Larsen helps us define a commodity brand and how accountants can implement this even in our current global situation.

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Mentioned in the Show
Thrivecast Crew
  • Audio Engineering by: Shane McMullin
  • Produced by: Lorin Hamilton
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About our guest: Fridrik Larsen

-A leading authority on branding within the energy space in Europe and the first individual to hold a PHD in energy branding
– The author of “Energy Branding; Harnessing Consumer Cower”, the best selling book on energy branding, published by Palgrave Macmillan / Springer
– Ass’t Professor of Marketing and Branding at the University of Iceland and an author of a number of international academic papers and book chapters on the subject.
– A sought-after speaker globally.
– Graduate/undergraduate degrees in Finance, Economics, Psychology and Marketing.
– The Chairman and founder of CHARGE, the World’s first energy branding conference ( where the world’s best energy brands are also awarded.
– The CEO of LarsEn Energy Branding, a consultancy working exclusively on branding for companies within the energy space ( LarsEn Energy Branding has developed unique research tools for the energy sector including the LarsEn EBBI ( and published branding specific reports including ‘Worlds best energy brands (

Fridrik Larsen

Author of "Energy Branding"

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