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Deeper Weekend 2014

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Pricing

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    Adrian Simmons
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    Bryan Coleman
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    Greg Kyte
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    Scott Kregel

Greg Kyte 2Last month I got anchor priced, and I got anchor priced HARD.

 

I was in Greenville for Deeper Weekend 2015, and I was looking for a gift for my wife and my realtor (same person). I wanted to get her something cool, so I popped into the Mary Praytor Gallery, a cool little boutique art gallery on main street.

 

One interesting aspect of the pricing at the Mary Praytor Gallery was that absolutely no one was there. No customers, no employees, nobody. I even went into the back and hollered¹, “Any y’all here?” But none of them all were there, effectively making their prices for everything $0.00. Read more

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Pricing
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Greg Kyte 2My hair sucks. It sucks bad.

 

Since my hairline isn’t receding and I don’t have a bald spot, I don’t have male pattern baldness. Instead I’ve got female pattern baldness (FPB), which means really thin hair on top. The sides are bushy as hell, but the top is thinner than an Olsen twin.

 

I first noticed my FPB in a photo back when I kept my hair buzzed. I loved the buzz cut. No bed head. No hat head. Whenever I did get bed and/or hat head, that was the universe telling me to cut my damn hippy hair. Read more

Category:
Pricing, Customer Experience
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REFM - Adrian Photo Square - CATOBI wonder if you’ll allow me a few moments for some experimental thinking — to explore with you an idea: what is the price of profit? (it may not be in the way you’re thinking.)

 

In a previous post, I ruminated on a different way to view what CPA firms do: we sell access to emotional, intellectual, and creative capacity. What this means to me is that we have care, smarts, and the ability to imagine, and that’s truly what our customers want from us. This is how we help them. These are not unlimited resources, however. We have only so much emotional capacity. You know what I mean if you’ve ever had that morning customer situation that completely zaps your energy for the rest of the day. We have only so much intellectual capacity. Has anyone out there been able to keep up with changes in all the dimensions of accounting, much less the other things we have to know to run a business? And we have only so much creativity capacity. The juice it takes to rollout new products, or help customers imagine solutions to their situations, can only run so long before it needs to be replenished.

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Other Thoughts, Pricing, Laboratory
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Greg Kyte 2To celebrate the Fourth of July, I went to a Salt Lake Bees baseball game with a bunch of my comedian friends. Here’s a pro tip: If you take your kids to a baseball game, try to not sit near a group of comedians. I’m just saying that when we got there, there was a family with children sitting in front of us and another sitting behind us, and after Andy Gold explained under what circumstances he would and would not hook up with a transsexual, there were no families with children sitting in front of us or behind us.

 

Now I’m not much of a sports guy, especially not a baseball guy. I went to the game to hang out with friends and to watch the postgame fireworks show. Baseball just happened to be going on in the periphery of my Independence Day celebration. But we had decent seats for the game that I wasn’t interested in, and our tickets cost $17 each. Read more

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Pricing
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3

bryanOne of the hardest things to do when you first jump the cliff is pricing your work. It’s especially hard in a service business. When you sell a product, you have at least one benchmark in terms of pricing and that is your cost to buy or build the thing that you’re selling.

In a service business, especially when it’s just you, there may be little to no direct costs for each new client. You’re basically alone in the wilderness and if you didn’t do a lot of pricing in your previous career, this can be an uncomfortable process that leaves you feeling lost. Read more

Category:
Pricing, Cliff Jumpers
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3