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Deeper Weekend 2014

Posts Categorized:

Pricing

Choose your favorite writer

  • Greg Kyte
    Greg Kyte
  • Jason Blumer
    Jason Blumer
  • Jon Lokhorst
    Jon Lokhorst
  • Melinda Guillemette
    Melinda Guillemette
  • Scott Kregel
    Scott Kregel

I hate the Teacups. I get way too barfy because I get motion sick way too easy. And because of the nausea, I get sour grapes, too. I mean everyone looks like they’re having a blast, but you’re just spinning in circles like an idiot, right?

 

My son loves LegoLand. I love it, too, but only because my son loves it so damn much. If it weren’t for the joy it brings him, it could burn to the ground and the world would be a better place.¹  If you’ve been there, you get it. Read more

Category:
Pricing
Comments:
1

In this newest video blog, I talk about who gets to determine price and the difference between selling commodities and innovations.

 

Share your thoughts in the comments!

 

Category:
Innovation, Pricing
Comments:
0

Get ready to have your busy season ruined.

 

Research that attempts to quantify the relationship between hours worked and productivity found that employee output falls sharply after a 50-hour work-week, and falls off a cliff after 55 hours—so much so that someone who puts in 70 hours produces nothing more with those extra 15 hours, according to a study published last year by John Pencavel of Stanford University.”

 

After reading that, the feeling you’re experiencing is called the Semmelweis reflex. It’s the involuntary, reflexive tendency to reject new information because it screws up the way you do stuff. And now you’re probably thinking that you’re not prone to the Semmelweis reflex; that’s called bias blind spot, where you’re like, “Yeah, I totally get it that other people are prone to Semmelweis reflex, but I’m pretty sure it doesn’t affect me. I’m a CPA.” Read more

Category:
CPA firm, Pricing, Strategy, Taxes
Comments:
2

So you value priced your customers. You thought you nailed it. You had value conversations to determine which results you provide that your customers will gladly pay for. You gave fixed price options. You burned your time sheets. You sold access to your intellectual capital.

 

And then tax reform came along with nine days left in 2017 and everybody has questions. EVERYBODY. You have questions. Colleagues are calling and emailing you to see if you know stuff, but you don’t, so you’re calling and emailing colleagues who are bigger nerds than you to see if they know. And even when you do find an answer, it comes with a disclaimer like “from what we can tell at this point” or “I’m not sure, but it appears as though” or “this is a total shot in the dark, I really have no f***ing clue.” Read more

Category:
CPA firm, Pricing, Taxes
Comments:
0

From early 2015 to late 2016, my wife and I were seeing a marriage counselor on a weekly basis. He billed us by the hour (as psychologists tend to do), and it seemed like it wasn’t the best use of my time on his couch to educate him on the perils of the billable hour.

 

Sometime in mid-2016 when we were finishing up a session and my wife was handing him the $120 check for our one-hour session, he sheepishly informed us that he had raised his rates to $125 per hour. Read more

Category:
Pricing
Comments:
0