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Deeper Weekend 2014

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Pricing

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  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
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  • Jason Blumer
    Jason Blumer
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    Jennifer Blumer
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    Scott Kregel

REFM -  Adrian Photo Square - CATOBI met Ron Baker in person for the first time in 2011. Before that, I had read his articles online and attended a webinar he presented. But in 2011, I attended the first Thriveal Deeper Weekend, which was a “Firm of the Future” seminar offered by Ron Baker and Ed Kless. That was two days of brain-crushing, mind-altering, future-shifting learning and dialogue.

 

I immediately started to change things: first with a handful of customers with whom we had strong relationships, then with certain service types, etc. I remember a year later, I’d hardly made the progress I wanted to, and was feeling down wondering if it was ever going to happen. I remember chatting with Ron around that time, and he mentioned in passing that firms usually take three years to fully transition to value pricing. Whew – I was much relieved: I still had time.

 

Three years later, I look back, and boy, there has been such a change between then and now. I’m happy to say, we’re now completely value priced — I’m still learning (and doubt I’ll ever stop), but I feel so much more freed as a business owner having gone through this process. I was recently reflecting on some of the realizations I’ve had along the way and wanted to share them with you: Read more

Category:
Pricing
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17

Greg Kyte 2An advertising agency in Minneapolis is bribing its employees with beer to get them to turn in their timesheets. This officially puts time tracking on the same level as having unprotected sex — many people only do it when beer is involved.

 

The firm enacted the program by developing The Tapserver, a beer-for-timesheets robot. The Tapserver asks employees to scan their keycard, verifies that the worker’s time sheet has been completed, and rewards the employee with his or her choice of beer from the machine’s “multi-keg beer deployment system.” The Tapserver’s software was written to tie seamlessly with the company’s timekeeping application. Read more

Category:
Pricing
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2

Greg Kyte 2I had Liberty Tax Service do my 2013 taxes. Don’t judge me.

I went because of Walt Disney. I heard he was inspired to create Disneyland because he was grossed out when he took his kids to some nasty carnivals. So I thought about what would gross me out in the accounting profession, and decided to go to Liberty Tax Service – the carneys of the accounting profession – for inspiration.

I arrived at Liberty Tax at 11:00 a.m. on Presidents’ Day. The open-concept office was austere: two small fake trees, white walls, fluorescent lights. The “waiting room” area had some toys for kids to both play with and contract hepatitis from. I assumed it was a temporary office. I was later told that it’s year-round. Read more

Category:
Customer Experience, Pricing, Taxes
Comments:
7

Jason BlumerHere is a complex subject made quite simple with the help of puppies, children, and flannel boards. Understanding the subjective nature of value sounds like a complex economic topic, but even a child can explain it when you use a flannel board (who doesn’t love flannel boards?).

The Value of Puppies from Thriveal CPA Network on Vimeo.

After watching the video, see if you can explain value to someone in your firm. It’s not that difficult!

 

Jason is the Founder of Thriveal and the Chief Innovative Officer of his CPA firm, Blumer & Associates. He is the co-host of the Thrivecast and The Businessology Show and speaks and writes frequently for CPAs and creatives, his firm’s chosen niche. Jason loves to watch documentaries on just about anything. He lives in Greenville, SC with his wife and their three children. Stay connected with Jason by signing up at JasonBlumer.com.
Category:
Pricing, Videos
Comments:
3

Greg Kyte 2Not sure if you knew it, but you can hire a company to kidnap you. It’s called Videogames Adventure Services (“VAS”), but they don’t sell videogames. They kidnap you.

 

Here’s how it works. You pay them a metric butt ton of money, sign ten kiloturds of legal documents, pass an invasive medical prostate exam, and then you get kidnapped. You and the company design the broad parameters of your kidnapping, including a predetermined kidnapping window (usually six weeks long) that begins as soon as you lift the pen from the last legal document.

Read more

Category:
Customer Experience, Pricing
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0

Jason BlumerEntrepreneurs are so busy, so excited about serving their customers, that they often overlook value deeply embedded in their services. Value is embedded in the processes by which they service customers, price customers, collect money from customers, communicate with customers and practically every other interaction. As a coach, it’s fun to “unearth” that value. But when on your own, you often can’t see it, or don’t even know it’s there.

I call this Veiled Value. And it’s dangerous, because veiled value is no value at all if you can’t request a price for it. One of the greatest strategies firm owners or business owners can do is unearth the value they are delivering, display it before their customers, and effectively communicate that value with an adequate price. Read more

Category:
Pricing
Comments:
4