Choose your favorite writer
A couple months ago I was working on a joke about Bitcoin and other virtual currencies. The punchline needed an extremely devalued, exotic currency. So I googled “devalued currency,” and that’s when I found out that dongs are the currency of Vietnam.
Disclaimer: If you Google “Vietnamese Dong,” you will see questionable websites with banners that say things like, “In a Down Market, the Dong Stays Up” and “Dong Talk.” Search results also include various graphic images like the following: Read more
Dan Mall and I recently interviewed Josh Long, author, app builder, editor, and on and on and on. It was one of our better interviews on The Businessology Show. As an intro, Josh Long has some pretty disruptive ideas as to how the function of Design should live in the world, in small business and the creative field. When Josh Long is talking about design he is talking about ALL aspects of work – he wants to teach people how to design the view of their parking lot, their website, how to write books, how your business operates, how to build apps, how you serve, how you make money, etc.
According to Lisa Johnson, author of the e-book Story Juicing, “being influential is about connecting emotionally with your audience and bringing your ideas to life.” Problem is we’re unimpassioned CPAs with no emotions for audiences to connect with. We tend to barf data into our customers’ laps and hope they’ll be moved by our data puke.
That’s why we need to incorporate simple yet effective story elements into our presentations. Read more
I think we like to think it is. I think we feel good that we can say that about our chosen profession. But I think we do a disservice to ourselves and our customers by subscribing to this notion.
You might have heard that joke about the helicopter pilot that got lost in the skies above Seattle — it was a foggy day, and visibility was very low. He circled and circled, but couldn’t seem to get his bearings. Then he pulled alongside a window of one of the taller skyscrapers, and had his co-pilot scrawl a question onto a poster board and hold it up to the cockpit window: “Where are we?” The folks inside quickly found some flip chart paper, wrote up their reply, and held it up to the building window: “In a helicopter.” The pilot immediately headed north, took two quick turns, and set the chopper down back at the landing pad. Stunned, the co-pilot finally managed to ask, “What … how…did you know to do that?” “Well, I knew we were at the Microsoft building, and it was a just a matter of making a few turns to get home,” the pilot replied. “But how did you know we were at the Microsoft building?” “I knew because the engineers there gave me an answer that was technically correct, but completely unhelpful.” Read more