In sales it’s said that people only buy from those they know, like and trust, which is kind of stupid because you have to know and like somebody to trust them. Nobody’s ever said, “I don’t know that guy, and I kinda hate him, but for some reason, I trust him.”
People are definitely not going to buy your coaching services if they don’t trust you. To be an effective coach, people have to trust you personally and professionally. Read more
In the years Julie and I have been consulting and coaching firm owners, we’ve learned a lot about the value of messaging. Messaging is how you clearly communicate a change that has happened, or is about to happen in a company. Messaging involves 3 clear components:
We want to be Objective Truthful Contrarians for those we lead!
“All value is subjective.” Ron Baker said it, so it’s true.
And since value is subjective, we need to keep that front and center as we create value for our customers. In other words value should be created in the following manner: Read more
Who says risk taking is unsafe?
How you manage your time is how you win!