Recent articles from Greg:
I’m supposed to get kicked out of Thriveal, but I’m still here because I’ve got dirt on Jason.¹ I’m not supposed to be in Thriveal because I don’t own a firm. I don’t even work at a firm. I’m in industry, and I’m an accounting department of one, so depending on who’s asking, I’m […]
The race to the bottom is stupid for two reasons: (A) you don’t want to be at the bottom, and (B) you’ve already lost that race. My brother Bob called me a little panicky last month because he lost his tax return.
Are you really an entrepreneur? Sure, maybe you own your own firm. But that’s not enough. You might not really be an entrepreneur? Back when I worked at a firm, we had about a dozen partners. They were all owners of the firm, but I never thought of them a entrepreneurs, and I’m pretty […]
In sales it’s said that people only buy from those they know, like and trust, which is kind of stupid because you have to know and like somebody to trust them. Nobody’s ever said, “I don’t know that guy, and I kinda hate him, but for some reason, I trust him.” People are definitely […]
“All value is subjective.” Ron Baker said it, so it’s true. And since value is subjective, we need to keep that front and center as we create value for our customers. In other words value should be created in the following manner:
You’re a cow and you’re giving away your advisory milk for free. Your advisory milk is your most valuable milk. It’d be stupid for a cow to not charge for its organic dairy-free vanilla almond milk. A huge topic of conversation at this year’s Deeper Weekend was how easy it is to give away […]