We are all seeing the influence of technology on our lives. It is rewiring our minds; it is accelerating the pace of innovation, and it is causing dramatic changes in how we live our day to day lives. Some people embrace this and say, ‘bring it on’; others are a little more resonant about it; and a few others still reject and deny the impact of technology. Kevin Kelly, the founding editor of Wired is one of those prophets of technology and when he speaks to what is going on, people take note. Kelly gave a talk in 2007 (after what many consider the first 5,000 days of the internet) about the next 5,000 days of the internet. In that talk, he shared the following highlights: Read more
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H&R Block is not cheap, their customer experience isn’t great, and their ackquoorisee is as good as my spelling. But be honest. Is your firm better? How do you know? More importantly, do your clients know?
Price is easy. After writing my post on their pricing, I talked to one CPA who said he’s charging half of what H&R Block does. Half! He’s a CPA! Fortunately he can solve his pricing problem by taking his clients’ documents to H&R Block, have them prepare the return (he’s under no obligation to file with H&R Block), get their pricing, fix the return, charge $50 more than H&R Block, and tell his clients exactly how H&R Block was going to screw them. Brilliant! And it only breaks one confidentiality rule!¹
Two years ago, I let Liberty Tax eff up my taxes. This year I allowed H&R Block to do it. In last month’s post, I wrote about H&R Block’s weird-ass pricing. Next month, I’ll tell you all about how hard their accuracy sucked. This post, however, is my story about the H&R Block customer experience.
But this is only my experience. H&R Block files millions of returns every year. So you can’t generalize based solely on one experience. But I will anyways because it’s fun to generalize based solely on one experience.
Two years ago, I had Liberty Tax do my taxes. Bad Experience. Bad Pricing. They lost my children. Great dance opportunity.
This year I did it again, but this time I went to H&R Block to see how The Block would do. Over the span of my next three blog posts, I’ll to go in detail about H&R Block’s pricing, their customer experience, and their accuracy.¹
This post is the one about pricing. But first, I need to tell you how I got here. Read more
If you feel like your firm is controlling you, or you know you can do better with your clients, then join us for an online free orientation of the Thriveal Incubator 5 month coaching course to find out how you can love your firm and clients again! Orientation is on Tuesday, September 13th, from 3 to 4 pm, EST. Register now for orientation.
I’ll be there (Jason Blumer, CPA) and you can ask me anything you want! What are you waiting for?!?! Register now.