Deeper Weekend 2014

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  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
  • guestblogger
  • Ian Crook
    Ian Crook
  • Jason Blumer
    Jason Blumer
  • Jennifer Blumer
    Jennifer Blumer
  • Scott Kregel
    Scott Kregel

Many accounting conferences send attendees on endless searches for the next 50 minutes of content. The attendees can potentially simply pass each other in the halls and eventually pass out in their hotel rooms at the end of the night.

But we don’t want to do that at Deeper Weekend. We want our attendees to stay together. They are all firm owner entrepreneurs, and they have so much in their heads that we can all learn from. One way to extract that content from their heads is to push the attendees together in the form of workshops. We want them to do work on the content and concepts they learn at the Deeper Weekend conference. And we want them to do it out loud and together. Read more

Greg Kyte, CPA is this year’s Emcee at Thriveal’s Deeper Weekend conference. We wanted you to get to know Greg before you come enjoy him at the conference. Greg was born in Akron, Ohio, in the shadow of the Firestone tire factory. He began swimming competitively when he was eight for the Mountlake Terrace Lemmings, and he graduated in 1995 from the University of Washington with a math degree. (He chose math for the ladies.)


After serving ten-years as an 8th grade math teacher, he decided it was time for a career change mainly because, in his words, he “couldn’t stand those little bastards.” He began his accounting career with a local CPA firm in Orem, Utah, where he consistently failed the QuickBooks ProAdvisor advanced certification test.
Deeper Weekend

I suck at sports.

In college, my roommate recruited me to be on an intramural softball team. During practice, I got hit in the face by a ground ball. That’s how bad I suck. A softball that was rolling on the ground, broke the laws of nature, jumped up, and hit me in the face … just to make sure that I understood that the Sport of Softball knows that I suck.

Before becoming a CPA I was a middle school math teacher. Every year, on the last day of school, the teachers would play against the eighth-grade basketball team. In the 70-year history of the school, the teachers never lost. Until I played. That was the first and only year I played, and that was the first and only year the teachers lost.¹ Read more

Downtown Greenville, SC is known as a creative place with hip shops, great places to enjoy nature, and wonderful restaurants and creative venues to host a conference like Deeper Weekend. We want our attendees to experience all that Greenville, SC has to offer! So we are intentional to pick a few key venue locations for our conference. This year we’ll be at the Peace Center’s Hugenot Mill, Zen Greenville, and Barley’s Taproom.


Creative venues take the attendee out of their normal pace of life and set them in places that inspire and encourage different thinking. And that’s what we’re going for at our conference – deeper thinking. Deeper thinking can be enhanced by the intentional surroundings that we place the attendees in while at the conference. Creative spaces for the Deeper Weekend attendees tend to disrupt them out of their normal mode of thinking. This encourages new thought, ‘ah ha’ moments, and the ability to think in different ways.

Read more

Deeper Weekend

I finally finished Nudge, the behavioral economics book about choice architecture. At one point the authors were talking about how to structure the choice to become an organ donor. They suggested requiring people to choose one of three options: yes, harvest my organs; no, leave my organs alone, Dr. Frankenstein; and “Not Sure.”


When I heard that,¹ I thought, there’s no difference. Picking “not sure” is exactly the same as picking “no.” Nobody’s going to pull out a dead 22-year-old’s driver’s license, see that they checked “Not Sure” on organ donation, and be like, “Looks like Maybel Ottenberg in Dayton, Ohio, is finally getting that new pair of corneas!” Read more


Building a business is hard – building a great business is even harder. As leaders, we are thinking about strategy, processes, team building, workflow, technology, customer attention and care, pricing, and so many other things every day. In fact, when we sit back and reflect, we know that we are generally ordinary people trying to do extraordinary things. The stories of Apple, Uber, and Amazon dominate business leadership books and leadership “manuals,” however many of us are not running a company like one of these. We are building those Small Giants in our efforts to make a difference in our sphere of influence. However, there are companies in ordinary industries around the world, whose leaders who reimagining what is possible in their very own businesses. In Simply Brilliant, we have stories of companies doing remarkable things in industries like office cleaning, retail banking, grocery, and electrical manufacturing – could we do this in the accounting profession?


William Taylor, co-founder of Fast Company and the author of Simply Brilliant, lays out these stories of success based on 4 principles that rose to the top in his research. Here is a recap of some of those things that seem ordinary but are producing extraordinary results. Read more

Book Review