Choose your favorite writer
You can read about how to do it in Joe Pine and James Gilmore’s book The Experience Economy, you can listen to Episode 19 of the THRIVEcast, or you can expose yourself directly to the experience economy by visiting your local CrossFit Gym.
Everyone wishes they had better negotiation skills. Sort of. We want to be amazing negotiators, but we don’t want to be sleazy A-holes, and it’s hard to be the former without (intentionally or unintentionally) becoming the latter. Regardless, it’s fun to watch people with questionable morals use their Jedi mind tricks to con people out of money (and maybe we can learn something along the way).
Consider the following sleazy A-holes¹.
In business school, you learned Michael Porter’s generic business strategies: cost leadership, differentiation, and market segmentation. And cost leadership is stupid1. My brain conflates differentiation and market segmentation into what I call – for lack of a better word - differegmentation2.
In the November THRIVEcast, Tim Williams said that differegmentation is not enough. According to Tim, you need to hyperspecialize, ultra-differentiate, and uber-brand.