Who’s In Charge of Value with guest Ron Baker


Who is in charge of value? And what is pantometry? These are some of the questions Jason and Greg discuss using an article by Ron Baker. It’s important that the person who determines value in your firm possesses certain characteristics. Also, Ron helps us understand how the accounting profession could improve by moving away from compliance only services.

Thanks as always to our sponsors Avalara (who has supported us from day 1!) and WORK[etc] (brand new!).

Mentioned in the THRIVEcast:

5 Ideas You Can Leverage Now by Jason Blumer
This is Service Design Thinking

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

About our guest: Rod Drury

Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the professions for posterity.

As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them.

He is the author of the best-selling marketing book ever written specifically for the professions, Professional’s Guide to Value Pricing, Sixth Edition, published by CCH (out of print). His book, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn, was published in April 2003 by John Wiley & Sons, Inc., and was the 2003 Book of the Year on SmartPros.com and is in its sixth printing. His Intellectual Capitalism Series (John Wiley & Sons, Inc.) consists of three books so far: Pricing on Purpose: Creating and Capturing Value, published in February 2006; Measure What…

Ron Baker

Founder, VeraSage

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