Jason and Greg bring in 2013 with a discussion about goals. Greg has a lot to teach us about setting aspirational goals involving the main roles in our lives and the difference between goals and objectives.
Next, Jason and Greg talk with Joe Pine, author of The Experience Economy. Joe defines an experience in business as a memorable event that engages each customer in an inherently personal way. Beyond experience is transformation. Transformation is where you use experience to guide customers to change in order to help them achieve their aspirations.
Mentioned in the THRIVEcast:
Shane McMullin of Ninth Hour Productions
About our guest: Joe Pine
B. JOSEPH PINE II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. His books include The Experience Economy: Work is Theater & Every Business a Stage as well as Infinite Possibility: Creating Customer Value on the Digital Frontier.