Thank you to our sponsors for this episode, Avalara and Ziptr.

Jason and Greg bring in 2013 with a discussion about goals. Greg has a lot to teach us about setting aspirational goals involving the main roles in our lives and the difference between goals and objectives.

Next, Jason and Greg talk with Joe Pine, author of The Experience Economy. Joe defines an experience in business as a memorable event that engages each customer in an inherently personal way. Beyond experience is transformation. Transformation is where you use experience to guide customers to change in order to help them achieve their aspirations.