Positioning for Accounting Firms


Jason and Dan discuss a topic few dive into with firms – positioning. Dan is a master designer and agency builder, and we have him describe the world he lives in the digital agency space. We discuss positioning – what it is and ever the Latin root of the term. Positioning leads us into being able to specialize, choose a niche, or claim an expertise. Specifically, they discuss why it’s important for firms to take steps to position themselves in the accounting marketplace. This really informative discussion is a little bit different, but SUPER valuable for firm owners. Get your pens and notepads ready!

Thank you to our sponsor Bill.com for supporting the Thrivecast! Learn more about them by visiting Bill.com

Mentioned in the Show


Thrivecast Crew
  • Audio Engineering by: 9/8 Central
  • Produced by: Jason Blumer
About our guest: Dan Mall

DAN MALL is a creative director and advisor from Philly. He’s the founder and CEO of SuperFriendly, a design collaborative that helps in-house teams make better digital products with design systems. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of Arcade, a fun way to manage design tokens for enterprise teams. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me.

Dan Mall

CEO of Superfriendly

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