Jason and Dan discuss a topic few dive into with firms – positioning. Dan is a master designer and agency builder, and we have him describe the world he lives in the digital agency space. We discuss positioning – what it is and ever the Latin root of the term. Positioning leads us into being able to specialize, choose a niche, or claim an expertise. Specifically, they discuss why it’s important for firms to take steps to position themselves in the accounting marketplace. This really informative discussion is a little bit different, but SUPER valuable for firm owners. Get your pens and notepads ready!
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Mentioned in the Show
- Become a Thriveal Member!
- Superfriendly’s Design Systems
- Dan Mall Twitter
- Dan Mall Linkedin
- Audio Engineering by: 9/8 Central
- Produced by: Jason Blumer
About our guest: Dan Mall
DAN MALL is a creative director and advisor from Philly. He’s the founder and CEO of SuperFriendly, a design collaborative that helps in-house teams make better digital products with design systems. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of Arcade, a fun way to manage design tokens for enterprise teams. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me.