Leadership Fundamentals


Jason brings legendary business entrepreneur from Greenville, SC to the podcast. Joe Erwin is the founder of Erwin Penland (now EP+Co), a large advertising agency located in Greenville, SC. Joe is also the owner of the Greenville Triumph, a professional soccer team, and now leads Erwin Creates, a creative agency located in the Endeavor coworking space. Though his expertise is in a different field, Joe and Jason discuss the intricacies of managing teams in a service-based industry, including the importance of hiring and some basics for successful leadership.

Thank you to our sponsor Bill.com for supporting the Thrivecast! Learn more about them by visiting Bill.com

Mentioned in the Show


Thrivecast Crew
  • Audio Engineering by: 9/8 Central
  • Produced by: Jason Blumer
About our guest: Joe Erwin

Joe Erwin is the co-founder and former president of national marketing agency Erwin Penland (now EP+Co), which he and his wife Gretchen opened in 1986 with one employee, and grew to 400 staff in Greenville and New York with clients including Verizon, Denny’s, Michelin & L.L. Bean. In 2015, Joe left EP to open Erwin Creates, which operates downtown Greenville’s coworking destination Endeavor, supports Clemson’s Erwin Center for Brand Communications, and provides leadership consulting services.

In 2018, Joe became the lead owner of the Greenville Triumph professional soccer team (USL League One) – with a mission to inspire unity and create joy by bringing together and serving the diverse, international Upstate SC community. In 2020, the team won the USL League One Championship in only its 2nd season, and midway through season three, Joe’s focus now includes development of a permanent home stadium and introduction of a Women’s team in 2022.

Joe Erwin

Co-founder of EP+Co

Contribute to the Conversation

Episode 109


Words Matter

with Marcus Sheridan

Episode 117


The Value of Core Values

with Ethan King

Episode 113


It’s All Mental

with Marc Champagne

Never Miss a Thrivecast Episode