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    Scott Kregel

REFM -  Adrian Photo Square - CATOBIt’s right before tax season, and I’m sitting here at a table in my office’s front room, typing away on my laptop. This moment has significance.

We moved into this office space in February 2012, right as tax season started that year. It came after an unexpected offer to change suites at our office park to a ground floor spot. It’s not a big space, ­­1100 square feet +/­. But I got to design the floor plan and had been working with the contractors on build­out, colors, flooring, network placement, etc. There was a concept then for how we wanted to decorate the front room, but we had to settle for the basics at the time so we could go full swing into tax season.

And now it’s three years later. And we’ve decorated the front room to welcome our customers into a relaxing coffee shop ­style feel that was its original plan. And I’m sitting at a pub­style table here. Read more

Category:
Other Thoughts, Strategy
Comments:
3

bryanOnce you’ve leapt off the cliff, you have to adjust to the sensation of free fall. Like any good rollercoaster, the majority of the fear that you feel is in the moments leading up to that first huge plunge. After the drop, the feeling is exhilarating, but it’s all too easy to get lulled into a false sense of security.

I definitely felt a lot of excitement knowing that I was officially self-employed. All I wanted to do was go on the road show and share the news with everyone. I do think that this is a necessary first step. Part of any good marketing campaign is getting a buzz out there, but that’s not your only job. In fact, now you have EVERY job.

It can become very hard to keep your eye on the prize. Here are a few things that I learned in the first month of being on my own: Read more

Category:
Cliff Jumpers
Comments:
3

REFM -  Adrian Photo Square - CATOBIt’s that time of year: time for Thriveal Laboratory’s list of 3 experiments to try in 2015.

Building on the idea that the phrase that will change your business’s future is, “I’d like to try an experiment. . .let’s see if this works,” we’d like to challenge you to identify one or two things you’ll try new this year.

And to jumpstart the process, we’ve put together 3 experiment suggestions for you. Choose ours, identify your own — whichever you do, the point is to identify an uncharted area you think has the greatest potential for your firm and to make a move. Read more

Category:
Laboratory
Comments:
0

Greg Kyte 2On October 13, I wrote a blog post called “Without Risk, There is No Passion.” Melinda Guillemette left a very insightful comment that deserved its own post in response.

 

Greg – I’ve been thinking about this for a day or so. I know you’re right about the relationship between risk and passion, because I rappelled down an office building, scared the crap out of myself, and I would absolutely do it again.

 

Read more

Category:
Personal Growth
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0

REFM -  Adrian Photo Square - CATOBThe first hypothesis tested by the Thriveal Laboratory is that “there will be multiple successful business models for accounting firms of the future.” This challenges the notion that all accounting firms are moving towards one new model.

To test this hypothesis, we gathered a team of six CPA firms, surveyed the current landscape, acquainted ourselves with a powerful business modeling tool, generated concept sparks in two ideation sessions, and prototyped six different accounting firm business models.

On December 17, the Lab released its results to the accounting profession in a live, 30-minute webinar and published them in its first Lab Report. You can watch the presentation in this video: Read more

Category:
Laboratory
Comments:
6

Scott KregelSo, if any of you are like me, inspiration is a source of fuel and motivation. Leading a small firm is hard. Meeting the increasing needs of growing customers is challenging. Intentionally developing individual skills takes focus and precious time. And inspiring a group of smart people to work together toward a common goal is a lofty pursuit.

 

As we look to close another year and lean into the start of 2015, I found myself looking for an inspirational book to help shape my mind for the New Year ahead. I found Make Your Mark: The Creative’s Guide to Building a Business with Impact, published by 99U.com. Many of us have felt that tug in our hearts and minds that our businesses are more than a paycheck and a job. In fact, that kind of thinking alone is not even found in today’s creative businesses. We are driven by our commitment to our craftsmanship, beautiful service experiences, giving back and paying it forward. However, a commitment to all of those things can be lost without the attention to creating a sustainable business. A sustainable business is one that pays attention to execution, distribution, packaging, marketing, messaging, strategy, and leadership. A sustainable business is one that acts out its inspiration. Read more

Category:
Book Review
Comments:
2