Clicky

Deeper Weekend 2014

Be wowed by our blog

Consider this

Choose your favorite writer

  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
  • guestblogger
  • Ian Crook
    Ian Crook
  • Jason Blumer
    Jason Blumer
  • Jennifer Blumer
    Jennifer Blumer
  • Scott Kregel
    Scott Kregel
One of the best books I’ve seen that helps entrepreneurs get their vision down on paper is Gino Wickman’s book, Traction. That’s why I’ll be teaching some concepts from the book to scale and grow your firm at this year’s Deeper Weekend conference (watch this video to get a $250 early bird discount to the conference on Oct 25 to 27.)

 

In Traction, Wickman says “Entrepreneurs must get their vision out of their heads, and down onto paper.” This is one of the most enlightening concepts in business today. The concept of establishing a vision can be daunting at first because it has lived cluttered in the entrepreneur’s head for so long. It can be hard to write down, but extraction of a vision is necessary if you want to build an organization larger than yourself. According to Wickman, the first step in getting the entrepreneur’s vision down onto paper is to write out the Core Values of the business. But before we get to the steps of writing out your core values, let’s look at some principles supporting the importance of your core values.

Read more

Category:
CPA firm, Deeper Weekend, Leadership, Strategy
Comments:
0

“You wanna know why I’m getting out of the game?”

 

I really didn’t give a crap. But I didn’t tell him that I didn’t give a crap, so he told me anyway.

 

“It’s because I have to work with millennials.”

 

And that got my attention. This guy should be getting out of the game because he’s like 150 years old or because he’s got butt cancer. Those are reasonable explanations for why someone would retire. Read more

Category:
Other Thoughts
Comments:
2

Since the phrase ‘countercultural firm owner’ is part of Thriveal’s purpose statement, I thought it would be helpful to explore what this phrase means. First, here is Thriveal’s purpose:

Thriveal inspires countercultural firm owners to embrace their entrepreneurial creativity within the profession.

 

Many recognize the phrase ‘countercultural’ when discussing a certain time in history like the 60’s. The 1960’s was a countercultural time when certain demographics of brave people distrusted a current establishment and decided to go against that establishment with a grassroots voice and often disruptive behaviors. The establishment, or people who adhered to established ways of doing things, often didn’t understand or even distrusted the ways of these countercultural crowds. Some call it a movement.

Read more

Category:
CPA firm, Other Thoughts
Comments:
0

From early 2015 to late 2016, my wife and I were seeing a marriage counselor on a weekly basis. He billed us by the hour (as psychologists tend to do), and it seemed like it wasn’t the best use of my time on his couch to educate him on the perils of the billable hour.

 

Sometime in mid-2016 when we were finishing up a session and my wife was handing him the $120 check for our one-hour session, he sheepishly informed us that he had raised his rates to $125 per hour. Read more

Category:
Pricing
Comments:
0
You may not realize it, but the context of your business is always changing on you. And that is playing tricks with your mind and what you think you can do to grow your firm. I’ve heard people say something like, “I don’t see any new things we can do to grow. So I guess we’ll just steadily continue serving clients and raising prices when we can.” They have fallen into the Current Context trap.

 

Before we talk about the Future Context of your business, I need to define what I mean by context. Context consists of the thoughts, processes, and past that you have run your business under for many years. Context could go by other names such as ‘worldview’ or ‘paradigm.’ You may not even realize it, but you have a context surrounding how you do things, why you do things, and why you can’t seem to break free from your past way of operating your firm.
Read more

Blogging and exercising: the two things you never feel like you done enough of. Maybe there are some days when you feel like you nailed it, but even after you’ve finished a half marathon or a killer post, the future is staring at you with it’s cold, dead, passive-aggressive eyes, and you know you’re supposed to repeat that level of performance every day forever.

 

It’s like if Sisyphus were the owner of a CPA firm with a well-defined niche and was purposefully and intentionally positioning himself in the minds of his ideal customers.

 

It’s weird, but I feel like I need to explain the benefits of content marketing; however, I’m also confident you already know all this stuff. So I’ll make it as quick and painless as possible. Read more

Category:
Marketing and Branding
Comments:
1