Deeper Weekend 2014

Be wowed by our blog

Consider this

Choose your favorite writer

  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
  • guestblogger
  • Jason Blumer
    Jason Blumer
  • Jennifer Blumer
    Jennifer Blumer
  • Scott Kregel
    Scott Kregel

bryanAs Thanksgiving approaches, I find myself thinking about family. We all have a family that we’re born into. When we begin our careers, we are hired into another. That’s right. The company you work for is a family too. It’s important to remember that if you plan on hiring your own employees.

The members of this second family spend a significant portion of their life working. If we take the traditional 9 to 5 job (or 40 hour work week) and divide that into the total number of hours in a week (168), we find that employees spend almost 25% of their time with their work family. Depending on sleep patterns, this rivals slumber for the amount of waking time diverted from the traditional family. Read more

CPA firm

Greg Kyte 2My hair sucks. It sucks bad.


Since my hairline isn’t receding and I don’t have a bald spot, I don’t have male pattern baldness. Instead I’ve got female pattern baldness (FPB), which means really thin hair on top. The sides are bushy as hell, but the top is thinner than an Olsen twin.


I first noticed my FPB in a photo back when I kept my hair buzzed. I loved the buzz cut. No bed head. No hat head. Whenever I did get bed and/or hat head, that was the universe telling me to cut my damn hippy hair. Read more

Customer Experience, Pricing
REFM - Adrian Photo Square - CATOBI wonder if you’ll allow me a few moments for some experimental thinking — to explore with you an idea: what is the price of profit? (it may not be in the way you’re thinking.)


In a previous post, I ruminated on a different way to view what CPA firms do: we sell access to emotional, intellectual, and creative capacity. What this means to me is that we have care, smarts, and the ability to imagine, and that’s truly what our customers want from us. This is how we help them. These are not unlimited resources, however. We have only so much emotional capacity. You know what I mean if you’ve ever had that morning customer situation that completely zaps your energy for the rest of the day. We have only so much intellectual capacity. Has anyone out there been able to keep up with changes in all the dimensions of accounting, much less the other things we have to know to run a business? And we have only so much creativity capacity. The juice it takes to rollout new products, or help customers imagine solutions to their situations, can only run so long before it needs to be replenished.

Read more

Laboratory, Other Thoughts, Pricing

bryanIt’s easy to get caught up in the adrenaline rush of running your own business. I’ve felt it coursing through my veins since my first post in January. It was even titled “Just Jump Already” – a call to action for those perched on the cliff in need of a push.

There are many benefits to owning your own business: control of your schedule, a sense of empowerment, and of course the excitement of building something from the ground up. In the podcast I co-host, I’ve even mentioned my newfound ability to enjoy daytime movie matinees. You really can’t beat having a theater to yourself; being able to drop everything and go do that is exciting. Read more

Cliff Jumpers

Greg Kyte 2I don’t do CrossFit. I work out at home. In my garage. Alone. Partly because I’m an antisocial bastard. Partly because I’m cheap. Partly because it’s convenient. But mostly so I can watch TV with the sound on.

Last Tuesday while I was doing dumbbell lunges¹, I caught this segment of The Daily Show.


Screen Shot 2015-10-12 at 11.51.34 AM


In it Trevor Noah talks about the Uberization of different service industries, also known as “the gig economy.” According to The Daily Show, the following actually exist: the Uber of healthcare, the Uber of tailors, the Uber of massages, and the Uber of live chicken rentals.

So I had to ask myself, is it possible to Uberfy the accounting profession? And what objectives would have to be met to achieve full Uberfication? Read more

CPA firm
REFM - Adrian Photo Square - CATOB“The pathway to your greatest potential is through your greatest fear.” -Craig Groeschel

This is where it gets real. The blog posts are one thing. The conferences. An inspiring TED talk or coffee exchange with a peer. But eventually it all comes down to you, and the action. And the fear that’s present in that moment.

I’m convinced that facing fear is perhaps the biggest skill we can develop as business owners. Heck, as human persons. To me, here’s an example of human business, and how developing this skill in business, can actually feed back into our life outside of business. And vice versa. I know it has for me.

Read more

Other Thoughts, Personal Growth