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Deeper Weekend 2014

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    Adrian Simmons
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    Bryan Coleman
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    Greg Kyte
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    Ian Crook
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    Jason Blumer
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    Jennifer Blumer
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    Scott Kregel

From early 2015 to late 2016, my wife and I were seeing a marriage counselor on a weekly basis. He billed us by the hour (as psychologists tend to do), and it seemed like it wasn’t the best use of my time on his couch to educate him on the perils of the billable hour.

 

Sometime in mid-2016 when we were finishing up a session and my wife was handing him the $120 check for our one-hour session, he sheepishly informed us that he had raised his rates to $125 per hour. Read more

Category:
Pricing
Comments:
0
You may not realize it, but the context of your business is always changing on you. And that is playing tricks with your mind and what you think you can do to grow your firm. I’ve heard people say something like, “I don’t see any new things we can do to grow. So I guess we’ll just steadily continue serving clients and raising prices when we can.” They have fallen into the Current Context trap.

 

Before we talk about the Future Context of your business, I need to define what I mean by context. Context consists of the thoughts, processes, and past that you have run your business under for many years. Context could go by other names such as ‘worldview’ or ‘paradigm.’ You may not even realize it, but you have a context surrounding how you do things, why you do things, and why you can’t seem to break free from your past way of operating your firm.
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Blogging and exercising: the two things you never feel like you done enough of. Maybe there are some days when you feel like you nailed it, but even after you’ve finished a half marathon or a killer post, the future is staring at you with it’s cold, dead, passive-aggressive eyes, and you know you’re supposed to repeat that level of performance every day forever.

 

It’s like if Sisyphus were the owner of a CPA firm with a well-defined niche and was purposefully and intentionally positioning himself in the minds of his ideal customers.

 

It’s weird, but I feel like I need to explain the benefits of content marketing; however, I’m also confident you already know all this stuff. So I’ll make it as quick and painless as possible. Read more

Category:
Marketing and Branding
Comments:
1

Every couple of months, I go back to a book that I have read and write up a book review. In these book reviews, I try to organize my thoughts and learning – this helps me to document my understanding and hopefully it also shares some worthwhile insights for you.

For the past several months, I’ve been working through the book Tools of Titans by Tim Ferriss. Yes, this is the same guy who has made this phenomenon of a 4-hour workweek common language among entrepreneurs. If you are like me though, I didn’t read The 4 Hour Workweek. The simple reason is that I completely dismiss this notion because I find it insulting to me – a four-hour workweek – “in who’s world?” However, when Tools of Titans came out toward the end of 2016, I heard so many positive reviews from a number of authors, speakers, and leaders that I follow and respect. So, why not, I’ll give this Ferris guy a shot and see what he is all about. Read more

Category:
Book Review
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0
I was sharing with our Thriveal community recently about a practice my partner and I go through in running our companies. We take a full day each week to plan the strategy of growing our companies with purpose, and we base a lot of the rhythm of this weekly meeting on a great book by Gino Wickman called Traction. We’ve been doing this for a few months now, and it’s been incredible what we have been able to accomplish in small amounts of time. It has allowed us to exponentially move large strategies, take larger risks (in safer ways), and create huge amounts of processes in smaller amounts of time.

 

As I was sharing our full day of strategy work with the community, one member asked a really good question, “one full day? seems like overkill or has there been payoff?” As with many good questions, the answer is “it depends.”

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Category:
CPA firm, Leadership, Strategy
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0

I always knew that the end was near. I just never thought Jon Hamm would be the one to break the news.

But right now that good looking son of a bitch is on the TV with his sexy Mad Men voice telling everybody that — even though H&R Block employees are the Mark Hamills of the tax prep world¹ — IBM’s Watson is now their R2-D2. And even though H&R Block took Watson into mainstream tax prep, the hipster organization KPMG started using Watson for audit support before it was cool.

We’ve got to get used to the idea that robots are eventually going to make traditional accounting jobs irrelevant. Not convinced? Here are some other traditional jobs that robots are making obsolete: Read more