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Greg Kyte 2You’re totally not going to believe how this whole Liberty Tax thing continued to unfold.¹

QUICK RECAP: On Presidents Day, I had Liberty Tax prepare my 2013 individual tax return. The main motivation was to get a blog post (Done!) and a video (Nailed it!) and a photo opp (More phallic than intended!).

Greg at Liberty Tax

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Category:
Uncategorized
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9
REFM -  Adrian Photo Square - CATOBThose of you tracking the Thriveal blog for a while may have noticed one of the themes I’ve been exploring over time through my posts is: where is the practice of accounting headed? Entries on that topic include:  A Profession In Search of an IdentityThe Firm(s) of the Future(s)Accounting Is Not the Language of Business, and the most recent: Accounting For What. In that post, I came right up to, but didn’t take, the last leap in the hopscotch of the thought process, which is what I’d like to share now: “The customer is the product.”

 

I first heard that phrase uttered by good friend and Verasage founder, Ron Baker, at a conference last fall and it caused me to do a full stop in my tracks. I realized I can be focused on what we’re selling, and changing our offerings, and marketing our products and services, and on and on. But the truth of the matter is, it’s the customer that’s the product. And what I do is best measured by how it changes their lives.
Category:
Business, Customer Experience
Comments:
5

Scott KregelWho doesn’t like a good David versus Goliath story? You know, the nerdy kid at school who has the last laugh at the expense of the most popular kid. Or the low seeded team defeating a high seed in a key game. Or what about the current Xero versus QuickBooks drama that is being played out in the accounting software space? These are all David versus Goliath stories; metaphors for nearly impossible victories and overcoming obstacles in our lives.

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Book Review
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5
Jason BlumerWho owns the strategy of your firm? You do. No one else is responsible for the strategy you set as the owner of your firm. Before we dive in further, let me tell you how I define business strategy:

 

Business strategy is the intentional execution plan of your firm’s why.
There are 3 key parts to my definition:
1. Intentional - there are no accidents in strategy. Accidents do happen, but you don’t plan for them. Strategy is your attempt to plan. Strategy is just another word for being intentional in our businesses. Read more
Category:
Strategy
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3

Greg Kyte 2I had Liberty Tax Service do my 2013 taxes. Don’t judge me.

I went because of Walt Disney. I heard he was inspired to create Disneyland because he was grossed out when he took his kids to some nasty carnivals. So I thought about what would gross me out in the accounting profession, and decided to go to Liberty Tax Service – the carneys of the accounting profession – for inspiration.

I arrived at Liberty Tax at 11:00 a.m. on Presidents’ Day. The open-concept office was austere: two small fake trees, white walls, fluorescent lights. The “waiting room” area had some toys for kids to both play with and contract hepatitis from. I assumed it was a temporary office. I was later told that it’s year-round. Read more

Category:
Customer Experience, Pricing, Taxes
Comments:
6

REFM -  Adrian Photo Square - CATOBIt’s coming. But somehow it helps to know it’s coming.

 

There’s always the initial excitement, and the expansive vision of new possibilities. Then reality sets in.

 

The key is to recognize it’s part of the process: One does not reach the “plateau of productivity” without walking through the “trough of disillusionment.” The trough is where the idea is purified, distilled, crystallized — stripped of its misconceptions, to see what truly lays inside. Read more

Category:
Business
Comments:
8