QUICK RECAP: On Presidents Day, I had Liberty Tax prepare my 2013 individual tax return. The main motivation was to get a blog post (Done!) and a video (Nailed it!) and a photo opp (More phallic than intended!).
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Who doesn’t like a good David versus Goliath story? You know, the nerdy kid at school who has the last laugh at the expense of the most popular kid. Or the low seeded team defeating a high seed in a key game. Or what about the current Xero versus QuickBooks drama that is being played out in the accounting software space? These are all David versus Goliath stories; metaphors for nearly impossible victories and overcoming obstacles in our lives.
I went because of Walt Disney. I heard he was inspired to create Disneyland because he was grossed out when he took his kids to some nasty carnivals. So I thought about what would gross me out in the accounting profession, and decided to go to Liberty Tax Service – the carneys of the accounting profession – for inspiration.
I arrived at Liberty Tax at 11:00 a.m. on Presidents’ Day. The open-concept office was austere: two small fake trees, white walls, fluorescent lights. The “waiting room” area had some toys for kids to both play with and contract hepatitis from. I assumed it was a temporary office. I was later told that it’s year-round. Read more
There’s always the initial excitement, and the expansive vision of new possibilities. Then reality sets in.
The key is to recognize it’s part of the process: One does not reach the “plateau of productivity” without walking through the “trough of disillusionment.” The trough is where the idea is purified, distilled, crystallized — stripped of its misconceptions, to see what truly lays inside. Read more