In this episode of Thrivecast, host Jason M. Blumer, CPA sits down with Salim Omar, CPA—nationally recognized CPA firm consultant, author, and industry thought leader—to explore how CPA firms are evolving in response to changing demographics, advancing technology, and shifting expectations among firm owners. With more than 30 years of experience in the accounting profession, Salim has worked closely with firm leaders at every stage of growth, helping them rethink their firms, strengthen communication, and plan intentionally for what comes next.

Salim shares his journey from building and running a successful CPA firm to focusing on consulting, including his transition to virtual operations and the strategic advantages that come with it. Together, Jason and Salim discuss the real-world benefits and challenges of running a virtual firm, managing global teams, and maintaining strong team dynamics in distributed environments. A central theme throughout the conversation is the importance of understanding your audience—clients, team members, and potential successors—and how that clarity drives smarter decisions and sustainable growth.

The discussion also dives deep into the complexities of mergers and acquisitions within the accounting profession. Salim explains why many deals struggle after closing, often due to communication breakdowns, cultural misalignment, and unclear expectations. He highlights the critical role sellers play after an acquisition and why their leadership and engagement are essential to successful transitions and long-term firm health. ‘

Drawing from his book, The CPA Firm Exit Playbook, Salim offers practical guidance for firm owners navigating what he calls the “exit evolution path.” Rather than viewing an exit as a single transaction, Jason and Salim explore how firm owners can intentionally design their next chapter—whether that means selling, merging, scaling back, or continuing to contribute in a new capacity. The conversation also touches on leadership beyond traditional retirement and how CPA firm owners can align their professional futures with personal fulfillment.

The episode concludes with a forward-looking discussion on the growing impact of AI on the accounting profession. Salim shares why AI is both a powerful opportunity and a necessary adaptation for firm leaders, and how embracing technology thoughtfully can elevate advisory services, improve efficiency, and shape the future of CPA firms.