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Deeper Weekend 2014

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Choose your favorite writer

  • Greg Kyte
    Greg Kyte
  • Jason Blumer
    Jason Blumer
  • Jon Lokhorst
    Jon Lokhorst
  • Melinda Guillemette
    Melinda Guillemette
  • Toni Cameron

Are you really an entrepreneur? Sure, maybe you own your own firm. But that’s not enough. You might not really be an entrepreneur?

 

Back when I worked at a firm, we had about a dozen partners. They were all owners of the firm, but I never thought of them a entrepreneurs, and I’m pretty sure none of them described themselves as entrepreneurs. They would readily describe themselves as accountants, partners or firm owners, but entrepreneur didn’t feel like a fit.

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Cliff Jumpers, CPA firm, Uncategorized
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In the years Julie and I have been consulting and coaching firm owners, we’ve learned a lot about the value of messaging. Messaging is how you clearly communicate a change that has happened, or is about to happen in a company. Messaging involves 3 clear components:

  1. How you communicate
  2. When you communicate, and
  3. What you communicate

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I finally finished Nudge, the behavioral economics book about choice architecture. At one point the authors were talking about how to structure the choice to become an organ donor. They suggested requiring people to choose one of three options: yes, harvest my organs; no, leave my organs alone, Dr. Frankenstein; and “Not Sure.”

 

When I heard that,¹ I thought, there’s no difference. Picking “not sure” is exactly the same as picking “no.” Nobody’s going to pull out a dead 22-year-old’s driver’s license, see that they checked “Not Sure” on organ donation, and be like, “Looks like Maybel Ottenberg in Dayton, Ohio, is finally getting that new pair of corneas!” Read more

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