Are you really an entrepreneur? Sure, maybe you own your own firm. But that’s not enough. You might not really be an entrepreneur?
Back when I worked at a firm, we had about a dozen partners. They were all owners of the firm, but I never thought of them a entrepreneurs, and I’m pretty sure none of them described themselves as entrepreneurs. They would readily describe themselves as accountants, partners or firm owners, but entrepreneur didn’t feel like a fit.
In the years Julie and I have been consulting and coaching firm owners, we’ve learned a lot about the value of messaging. Messaging is how you clearly communicate a change that has happened, or is about to happen in a company. Messaging involves 3 clear components: