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Deeper Weekend 2014

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  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
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  • Ian Crook
    Ian Crook
  • Jason Blumer
    Jason Blumer
  • Jennifer Blumer
    Jennifer Blumer
  • Scott Kregel
    Scott Kregel

I finally finished Nudge, the behavioral economics book about choice architecture. At one point the authors were talking about how to structure the choice to become an organ donor. They suggested requiring people to choose one of three options: yes, harvest my organs; no, leave my organs alone, Dr. Frankenstein; and “Not Sure.”

 

When I heard that,¹ I thought, there’s no difference. Picking “not sure” is exactly the same as picking “no.” Nobody’s going to pull out a dead 22-year-old’s driver’s license, see that they checked “Not Sure” on organ donation, and be like, “Looks like Maybel Ottenberg in Dayton, Ohio, is finally getting that new pair of corneas!” Read more

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bryanI recently had the honor to be invited to a seminar at one of the largest accounting firms in the world. After a tour of their brand new facility, we spent the rest of the day listening to panels and speakers on a wide-ranging number of topics – from diversity in the workplace to auditing robots (I won’t get to that one in this post). It was an impressive display to say the least – in terms of both office space and their capabilities.

I left that afternoon in a state of childlike wonder. It’s easy to get engrossed in your own little world and lose perspective of where you stand in the grand scheme. As a refresher for the reader, in my accounting practice I work on my own – an army of one, if you will. So to spend time at a company that employs hundreds of thousands across the world was a bit humbling. Read more

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Scott KregelThe past summer involved some re-reads of a couple of important books in my life. My last book review introduced Healing Leadership, a book which hands down has had the most significant influence on my life in the past 5 years. However, I will also say that Implementing Value Pricing is right up there as a book that has helped shape me as a professional and the development of our firm in a significant way.

Implementing Value Pricing, by Ron Baker, is essentially a treatise for operating a professional knowledge firm that is focused on value identification and value creation. It is developed from economic theory and human behavior. Now, you may have read this book already, but let’s break it down and remind ourselves of some of the innovative ideas we can implement. Read more

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REFM -  Adrian Photo Square - CATOBI’ve suggested before that accounting is not the language of business, but that I do think CPAs bring unique abilities to the conversation of business. In a world of information, perspective is king, and if we can see our finances in their broader context, I think we go a long way to growing stronger.

 

To that end, I’d like to propose that your (and any other business’) two most important numbers don’t appear on your income statement: (1) customer profit, and (2) opportunity loss. This graphic helps illustrate:

 

Some of you may recognize part of this graphic from value pricing theory — it posits that we create value for our customers, and we capture only a portion of that value through our price. That’s how it’s supposed to be: a customer wouldn’t enter into a transaction if they receive less value than they actually pay for, so we must create for them a “customer profit.”
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Jennifer BlumerI asked our members to share some thoughts on Deeper Weekend and got some hilarious and amazing quotes. Enjoy!

 

  • “It’s the most fun you can legally have in Greenville in November.”
  • “Deeper Weekend, come spend time with the coolest Accounting Tribe.”
  • “A conference for weirdos, by weirdos.”
  • “DW…where it’s actually hard to be the coolest CPA in the room.”
  • “A time of learning for the brave”
  • “Come for the swag, stay for the free coffee.”
  • “Leave your khakis at home.”
  • “It’s the most fun an accountant can have without his calculator.”
  • “Bring your phone to keep tabs on what’s happening AT the conference, not outside it.”
  • “Where sarcasm becomes a core competency”
  • “Coming from someone who prefers live CPE, after attending the last two years I must say DW is the best conference I’ve ever participated in.”
  • “Deeper Weekend made me richer, smarter, funnier, cooler and taller. Best money I ever spent.”

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Greg Kyte 2One way to get me to do almost anything is to call me a chicken. As a matter of fact, just inferring that I’m a chicken is usually enough. I even do it to myself to motivate me.

Which is how I ended up asking for a 100% raise and a $10,000 bonus.

 

 

Back Story: Last summer my board of directors asked me to take on additional responsibilities with no additional pay. I knew we didn’t have any money for raises at that time. (Being the company comptroller,¹ I know crap like that.) I’m also a team player, and I didn’t want anybody to think I’m a chicken, so I agreed.

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