Deeper Weekend 2014

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    Adrian Simmons
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    Jennifer Blumer
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    Scott Kregel

Scott KregelThe past summer involved some re-reads of a couple of important books in my life. My last book review introduced Healing Leadership, a book which hands down has had the most significant influence on my life in the past 5 years. However, I will also say that Implementing Value Pricing is right up there as a book that has helped shape me as a professional and the development of our firm in a significant way.

Implementing Value Pricing, by Ron Baker, is essentially a treatise for operating a professional knowledge firm that is focused on value identification and value creation. It is developed from economic theory and human behavior. Now, you may have read this book already, but let’s break it down and remind ourselves of some of the innovative ideas we can implement. Read more

REFM -  Adrian Photo Square - CATOBI’ve suggested before that accounting is not the language of business, but that I do think CPAs bring unique abilities to the conversation of business. In a world of information, perspective is king, and if we can see our finances in their broader context, I think we go a long way to growing stronger.


To that end, I’d like to propose that your (and any other business’) two most important numbers don’t appear on your income statement: (1) customer profit, and (2) opportunity loss. This graphic helps illustrate:


Some of you may recognize part of this graphic from value pricing theory — it posits that we create value for our customers, and we capture only a portion of that value through our price. That’s how it’s supposed to be: a customer wouldn’t enter into a transaction if they receive less value than they actually pay for, so we must create for them a “customer profit.”

Jennifer BlumerI asked our members to share some thoughts on Deeper Weekend and got some hilarious and amazing quotes. Enjoy!


  • “It’s the most fun you can legally have in Greenville in November.”
  • “Deeper Weekend, come spend time with the coolest Accounting Tribe.”
  • “A conference for weirdos, by weirdos.”
  • “DW…where it’s actually hard to be the coolest CPA in the room.”
  • “A time of learning for the brave”
  • “Come for the swag, stay for the free coffee.”
  • “Leave your khakis at home.”
  • “It’s the most fun an accountant can have without his calculator.”
  • “Bring your phone to keep tabs on what’s happening AT the conference, not outside it.”
  • “Where sarcasm becomes a core competency”
  • “Coming from someone who prefers live CPE, after attending the last two years I must say DW is the best conference I’ve ever participated in.”
  • “Deeper Weekend made me richer, smarter, funnier, cooler and taller. Best money I ever spent.”

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Greg Kyte 2One way to get me to do almost anything is to call me a chicken. As a matter of fact, just inferring that I’m a chicken is usually enough. I even do it to myself to motivate me.

Which is how I ended up asking for a 100% raise and a $10,000 bonus.


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Back Story: Last summer my board of directors asked me to take on additional responsibilities with no additional pay. I knew we didn’t have any money for raises at that time. (Being the company comptroller,¹ I know crap like that.) I’m also a team player, and I didn’t want anybody to think I’m a chicken, so I agreed.

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Other Thoughts, Uncategorized

Jennifer BlumerI love Deeper Weekend. Seriously, it’s right up there with other once a year special occasions to me. Big holidays, vacations, family gatherings. It’s in that category. I just love it. And Deeper Weekend 2014 is coming up in just a few months. It’s time to register!

What is Deeper Weekend? It’s Thriveal’s event of the year. You can get more details here. And I can tell you about the official program, but Deeper Weekend is pretty special because of the relationships that are created and nurtured there.

We start off with a welcome reception, which is really just an excuse to see each other again.




Yes, last year it was at my house. We have a different venue this year, but we’ll still have great food, an open bar, and maybe a few surprises.

Then we spend two full days learning from the best teachers around. This year it’s primarily Tim Williams, who wrote Positioning for Professions. We’ll have presentations and hands on workshops that will blow your mind. Oh, and a food truck will be there too for lunch on one of the days. We’ll bring food in on the other day. (Lunch is included! Yay!)







We also have fun on Thursday night at the Thriveal party and live Thrivecast. Pizza, pool, darts, and our very own stand up comedian.

People often ask if they can attend if they are not Thriveal members. The answer is YES! Just register like everyone else. You can come, but consider yourself warned. People often join Thriveal after spending time with our fun community.


Questions? Email me at jennifer @ thriveal dot com. We’d love to have you!

Jason BlumerPeter Block is one of my favorite authors right now. He is a deep dude, and that’s why I like him. He writes about consulting and other business related topics, but he approaches these subjects from the point of view of why things happen in business (instead of what or how).

I’m working through his book Flawless Consulting, and it is a solid book for anyone that wants to consult, coach or sell knowledge. If you are a provider of credence services (see credence vs. experiential vs. search services), then Block will help you offer your services that result in more transformation. Chapter 8 in Flawless Consulting is related to the resistance we get from our customers. It’s a fascinating take on a subject I rarely think about, or even notice while it is happening. Here is a quote:

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