H&R Block is not cheap, their customer experience isn’t great, and their ackquoorisee is as good as my spelling. But be honest. Is your firm better? How do you know? More importantly, do your clients know?
Price is easy. After writing my post on their pricing, I talked to one CPA who said he’s charging half of what H&R Block does. Half! He’s a CPA! Fortunately he can solve his pricing problem by taking his clients’ documents to H&R Block, have them prepare the return (he’s under no obligation to file with H&R Block), get their pricing, fix the return, charge $50 more than H&R Block, and tell his clients exactly how H&R Block was going to screw them. Brilliant! And it only breaks one confidentiality rule!¹