Deeper Weekend 2014

Posts Categorized:


Choose your favorite writer

  • Greg Kyte
    Greg Kyte
  • Jason Blumer
    Jason Blumer
  • Jon Lokhorst
    Jon Lokhorst
  • Melinda Guillemette
    Melinda Guillemette
  • Scott Kregel
    Scott Kregel

I love the movie Terminator. I first watched it when I was in middle school, and even back then the thing that struck me was the Terminator’s focus. He had exactly one goal: kill Sarah Connor. Nothing else mattered. Kill everyone in a police station? No problem if it means he’s more likely to kill Sarah Connor. Destroy an entire clothing store? Didn’t care as long as he’s one step closer to killing Sarah Connor.


Any collateral damage he created in pursuit of his goal did not matter, because that’s exactly what it means to have one and only one goal. Read more

Personal Growth, Strategy

Get ready to have your busy season ruined.


Research that attempts to quantify the relationship between hours worked and productivity found that employee output falls sharply after a 50-hour work-week, and falls off a cliff after 55 hours—so much so that someone who puts in 70 hours produces nothing more with those extra 15 hours, according to a study published last year by John Pencavel of Stanford University.”


After reading that, the feeling you’re experiencing is called the Semmelweis reflex. It’s the involuntary, reflexive tendency to reject new information because it screws up the way you do stuff. And now you’re probably thinking that you’re not prone to the Semmelweis reflex; that’s called bias blind spot, where you’re like, “Yeah, I totally get it that other people are prone to Semmelweis reflex, but I’m pretty sure it doesn’t affect me. I’m a CPA.” Read more

CPA firm, Pricing, Strategy, Taxes
As many past attendees of the Deeper Weekend conference know, our event goes deep into one topic. This year we will be talking about the mechanics and strategies of scaling and growing a service based company. We’ll be doing this by leveraging the book Traction through our journey. The book Traction is a detailed explanation of the Entrepreneurial Operating System, developed by Gino Wickman. It is a system and rhythm that gives an entrepreneur something to hold on to as they build their company (typically to a larger size).

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Book Review, Deeper Weekend, Strategy