Clicky

Deeper Weekend 2014

Posts Categorized:

Strategy

Choose your favorite writer

  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
  • guestblogger
  • Ian Crook
    Ian Crook
  • Jason Blumer
    Jason Blumer
  • Jennifer Blumer
    Jennifer Blumer
  • Scott Kregel
    Scott Kregel
As many past attendees of the Deeper Weekend conference know, our event goes deep into one topic. This year we will be talking about the mechanics and strategies of scaling and growing a service based company. We’ll be doing this by leveraging the book Traction through our journey. The book Traction is a detailed explanation of the Entrepreneurial Operating System, developed by Gino Wickman. It is a system and rhythm that gives an entrepreneur something to hold on to as they build their company (typically to a larger size).

Read more

Category:
Book Review, Deeper Weekend, Strategy
Comments:
0

I suck at sports.

In college, my roommate recruited me to be on an intramural softball team. During practice, I got hit in the face by a ground ball. That’s how bad I suck. A softball that was rolling on the ground, broke the laws of nature, jumped up, and hit me in the face … just to make sure that I understood that the Sport of Softball knows that I suck.

Before becoming a CPA I was a middle school math teacher. Every year, on the last day of school, the teachers would play against the eighth-grade basketball team. In the 70-year history of the school, the teachers never lost. Until I played. That was the first and only year I played, and that was the first and only year the teachers lost.¹ Read more

One of the best books I’ve seen that helps entrepreneurs get their vision down on paper is Gino Wickman’s book, Traction. That’s why I’ll be teaching some concepts from the book to scale and grow your firm at this year’s Deeper Weekend conference (watch this video to get a $250 early bird discount to the conference on Oct 25 to 27.)

 

In Traction, Wickman says “Entrepreneurs must get their vision out of their heads, and down onto paper.” This is one of the most enlightening concepts in business today. The concept of establishing a vision can be daunting at first because it has lived cluttered in the entrepreneur’s head for so long. It can be hard to write down, but extraction of a vision is necessary if you want to build an organization larger than yourself. According to Wickman, the first step in getting the entrepreneur’s vision down onto paper is to write out the Core Values of the business. But before we get to the steps of writing out your core values, let’s look at some principles supporting the importance of your core values.

Read more

Category:
CPA firm, Deeper Weekend, Leadership, Strategy
Comments:
1
I was sharing with our Thriveal community recently about a practice my partner and I go through in running our companies. We take a full day each week to plan the strategy of growing our companies with purpose, and we base a lot of the rhythm of this weekly meeting on a great book by Gino Wickman called Traction. We’ve been doing this for a few months now, and it’s been incredible what we have been able to accomplish in small amounts of time. It has allowed us to exponentially move large strategies, take larger risks (in safer ways), and create huge amounts of processes in smaller amounts of time.

 

As I was sharing our full day of strategy work with the community, one member asked a really good question, “one full day? seems like overkill or has there been payoff?” As with many good questions, the answer is “it depends.”

Read more

Category:
CPA firm, Leadership, Strategy
Comments:
0
JasonRocksYou’ve heard this before right? You eat an elephant one bite at a time. Lame, but it does illustrate something I’ve noticed while speaking on the Intuit Roadshow recently (register for free here in a city near you). Here is what I’ve noticed: traditional firms attending this event seem overwhelmed at making the significant changes being required of them. They’ve noticed that technology has changed around them and they are feeling the pressure to change quickly.

 

Topics like the cloud, value pricing, and practice efficiency seems to make them nervous when they are just struggling to find new clients and lead their employees. They have “boots on the ground” problems, and they find it hard to act strategically to change their firms. Some feel the urgency to do it quickly, while others just write it off as something they can’t focus on right now.

Read more

Category:
CPA firm, Personal Growth, Strategy
Comments:
0
Jason BlumerThe year 2015 was a year of me learning all about the depths of the risks we face in our firm. I think I was mostly blind to the risks we were bearing in how we pay our team, how our clients pay us, and the rewards we were assuming we were receiving as a result. But my partner, Julie Shipp, helped me to see how serious the risks were.

 

An Example of our Risk
I’ll take a diversion and give an example. Each client is assigned to one of our CPAs to lead the relationship with that client. The CPA is called a Customer Ally. We feel this is a differentiating position for our firm to take and allows our team to remain focused on just a few clients at a time (each CPA can handle about 10 to 12 clients). Mid-year 2014, we had to let one of our CPAs go, and this caused HUGE problems we are still working out in our firm. When a CPA leaves our firm, then there are clients that go without service. This is really bad. Most clients were understanding as we searched for a replacement but still we lost a few good clients because of this fiasco.

Read more

Category:
CPA firm, Strategy
Comments:
4