Deeper Weekend 2014

Episode 47

Marketing and the CPA Firm with Guest Matt Wilkinson

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Show Notes:

In this episode, Jason Blumer and Greg Kyte share some of their own marketing strategies for their businesses. They discuss blogging and twitter and how that relates to content marketing. A couple of key points are that marketing ROI is hard to determine and that marketing is a long game. Matt Wilkinson joins them all the way from New Zealand to share some of his insights as a person who helps firms in the UK, Australia, and New Zealand build their websites and content marketing campaigns. Matt shares his thoughts about how compliance restrictions impact marketing.

Thank you to our sponsors Avalara and ZohoBooks.

Mentioned in the Show

Outliers: The Story of Success by Malcolm Gladwell
Uncommon Sense, Common Nonsense by Jules Goddard
The Happiness Advantage by Shawn Achor
Webinar: Subscription Based Billing For Your Firm
XeroCon 2015
Blumer CPAs
Social Media Strategies For Professionals and Their Firms by Michelle Golden
Matthew Wilkinson

Audio Engineering by: Aaron Dowd

Produced by: Jennifer Blumer

Contact us:
twitter: @jasonmblumer @gregkyte @thrivealcpas
email: [email protected], [email protected]
Our Facebook page

This month’s guest: Matt Wilkinson

Matt Wilkinson is the founder and CEO at BizInk, where they make accountants look incredible online.

They do that with high-performance websites, engaging content, and modern marketing tools. Everything they do is built for accountants and streamlined so they can run their practices in the knowledge that their online marketing is in safe hands.

BizInk is based in the South Island of New Zealand but power the websites of accountants in Australia, New Zealand, and the UK.

Matt loves working with accountants because of their vital role in business and the economy. Sitting at the intersection of business and technology is an amazing place to be right now.

Listen at: Stitcher

  • On 06-08-2015 at 4:22 pm, Jim Bell said:

    Jason & Greg,

    Caught up on my Thriveal podcasts while traveling home from Xerocon and I loved April and May. What a perfect way to cap my mind blowing week. I thought I was rebranding my firm but now realize I am reinventing myself. I like that so much better and it sounds way less traditional. Only bitch I have is you guys need to take it easy on boomers. Afterall, there are a few of us radical old farts in Thriveal (don’t worry, I did not take it personal)! Good to see you guys in Denver. Awesome awesome job guys MCing and presenting. Cheers….

    • Jennifer Blumer

      On 06-08-2015 at 4:53 pm, Jennifer Blumer said:

      Tell em Jim! Boomers rock. 🙂

    • On 06-08-2015 at 7:12 pm, Jason Blumer said:

      Jim, you are right! Ouch! We deserve that. I wonder who else we actually ARE offending?

      We tend to put transformative and forward thinking in an age category but that is so wrong. There are so many boomers that get it.

      We know that it is not an age or demographic issue anyway, so forget Boomers, forget Millennials and forget Gen-Xers! Thriveal is about forward thinking people doing amazing things and changing their customers lives.

      Jim, you are one of the amazing transformative people that we are thankful to have in Thriveal! Thanks for that!

      • On 06-11-2015 at 4:14 am, Jim said:

        Just had to give you guys crap all in fun!

  • On 06-09-2015 at 8:46 pm, Matt Wilkinson said:

    Jim, glad you enjoyed the Podcast and it was great to meet you at Xerocon.

    And thanks to everyone at Thriveal for making we welcome in Denver. Hope to see you again soon.


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