At Thriveal’s Deeper Weekend, culture’s relationship to branding was mentioned in one slide. But it became a major topic for the Thrivecast. Tim Williams joins Jason Blumer and Greg Kyte in front of a live Deeper Weekend audience to talk more about the relationship between culture and branding and which one is developed first. They also discuss positioning strategies (leading with who, what, why, and how) and more. If you wanted to come to Deeper Weekend, this is a great summary and peak into what we learned.
Audio Engineering by: Aaron Dowd
Live Recording provided by Ninth Hour Productions
Produced by: Jennifer Blumer