Deeper Weekend 2014

Episode 25

Greg's Marketing Plan and An Interview with Geni Whitehouse

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Show Notes:

This month Greg shares how he markets to specific leads and how you can do that as a CPA firm owner. Jason commits to making his list of target leads by next month’s show. Also, Geni Whitehouse admits to being a bad accountant, but shares how she has found her place in the accounting space.

Mentioned in the show:
Deeper Weekend
Michelle Golden
Melinda Guillemette
Joey Brannon
Joe Pine
TEDx talk by Geni Whitehouse
How To Make A Boring Subject Interesting
Even A Geek Can Speak by Joey Asher

Audio Engineering by:
Shane McMullin of  Ninth Hour Productions

Produced by:
Jennifer Blumer

Contact Us:
twitter: @jasonmblumer @gregkyte @thrivealcpas
email: [email protected], [email protected]
Our Facebook page

This month’s guest: Geni Whitehouse

Geni Whitehouse is the Countess of Communication at Even a Nerd can be Heard. A CPA and CITP, she is a former partner in an Atlanta CPA firm and a former software executive. She believes everyone has something interesting to say and is on a personal mission to eliminate boring from the worlds of accounting and technology. She is the author of How to Make a Boring Subject Interesting: 52 Ways Even a Nerd Can Be Heard, which is available on

Geni is a LInkedIn Influencer, one of the Top 100 Most Influential People according to Accounting Today, one of the Most Powerful Women in Accounting, and an Accounting Industry Thought Leader.

Geni can be found on twitter at @evenanerd.

Listen at: Stitcher

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