“Distinction is another form of positioning.”
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Would you get a tattoo of your firm’s logo? The logo of the firm you own or work for? I’m not talking about a tattoo on your forehead or neck or butt. I’m talking about a tattoo in a normal place like your shoulder or ankle or just above your butt.
People get tattoos of company logos all the time. People get Harley-Davidson tattoos so often it’s boring. I mean if you’re going to have a midlife crisis, at least put some thought into it. But people also get tattoos of some real weirdo corporate stuff like the guy who got a tattoo of the KFC Double Down and the guy with the Walmart tramp stamp. I’m pretty sure the KFC one was a paid stunt, and I’m confident the Walmart one was joke (and as a joke, it’s the definition of being committed to a bit). Read more
I was working with a firm owner recently, and we were exploring where his clients were really coming from. He has been growing, but he didn’t really have a website and he wasn’t really marketing. How can you grow if you don’t have a website, a logo, or participate in marketing activities? Similar question: why do some firms fail to grow when they do have a solid website, a logo, and participate in marketing?
I’m excited to be speaking at this year’s QB Connect conference in San Jose, CA. It’s November 15 – 17, 2017, and you’ll want to register soon (seats are filling up fast)! Come hang out with me!
I wanted to give a brief overview of what I’ll be sharing at QB Connect. My partner and I have tried a lot of marketing ideas, and we’ve learned a lot of things that do and do not work. I’ll tell you more at QB Connect, but there are some things I can share with you briefly here in this article.
Blogging and exercising: the two things you never feel like you done enough of. Maybe there are some days when you feel like you nailed it, but even after you’ve finished a half marathon or a killer post, the future is staring at you with it’s cold, dead, passive-aggressive eyes, and you know you’re supposed to repeat that level of performance every day forever.
It’s like if Sisyphus were the owner of a CPA firm with a well-defined niche and was purposefully and intentionally positioning himself in the minds of his ideal customers.
It’s weird, but I feel like I need to explain the benefits of content marketing; however, I’m also confident you already know all this stuff. So I’ll make it as quick and painless as possible. Read more