What brands do you love? Apple? Nike? Billiam (a local favorite)?
Why are you attracted to that brand? Something draws us to fashion, food, and locations that have been bold enough to take a stand for who they are for, and what they believe. Brands make humans feel heard or understood. Brands do a lot to help humans navigate our world in ways we enjoy and love. Your world is ordered and driven by branding. Not completely – I just mean branding is a signpost that directs you in ways you already want to go. You have a proclivity towards the things you love. All humans do.
When I launched my leadership coaching and consulting practice, I gave myself three years to build it to a financially viable and sustainable business. I had no clients at the time, so I knew I would spend most of my time on business development during the start-up phase. 
Would you get a tattoo of your firm’s logo? The logo of the firm you own or work for? I’m not talking about a tattoo on your forehead or neck or butt. I’m talking about a tattoo in a normal place like your shoulder or ankle or just above your butt.