Deeper Weekend 2014

Deeper Weekend 2016

Deeper Weekend is Thriveal’s premier annual gathering where deep learning and forward-thinking innovations are fostered.

October 26 – 28th, 2016

18 CPE Credits


Deeper Weekend is a Learning Gathering held live in Greenville, SC each fall. Deeper Weekend will offer you the opportunity to jump start your professional firm transformation. 
Come if you are ready to be changed, disrupt your profession and develop the courageous leadership skills that make you a playa. If you are boring, please stay home. Bring your brain.

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Meet our awesome sponsors


Wednesday, October 26, 2016

2:00pm to 5:00pm
3 Hour Themed Hangout for Thriveal Members only, centered around four strategic topics: Success & Vision, Team Matters, Clients & Marketing, Processes & Organization

6:00pm to 9:00pm
Welcome Reception – appetizers, drinks, and friends!

Thursday, October 27, 2016

Selling Expertise with Blair Enns, author of the Win Without Pitching Manifesto

8:30am to 8:45am
Registration and Welcome by Greg Kyte, CPA

8:45am to 9:00am
Sageworks Profitcents product demonstration

9:00am to 10:15am
The Probative Conversation by Blair Enns

10:15am to 10:45am
Break and Karbon product demonstration

10:45am to 12:00pm
The Qualifying Conversation by Blair Enns

12:00pm to 1:00pm

1:00pm to 2:15pm
The Value Conversation by Blair Enns

2:15pm to 2:45pm
Break and Xero product demonstration

2:45pm to 4:00pm
The Closing Conversation by Blair Enns

4:00pm to 4:30pm
Break and Talk Time

4:30pm to 5:00pm
Impromptu Value Pricing Panel with Blair Enns

5:00pm to 5:30pm
Wrap up and Takeaways by Greg Kyte, CPA

6:00pm to 9:00pm
Thriveal’s 6th Birthday party Upstairs at Barley’s Taproom & Pizzeria

Friday, October 28, 2016

9:00 to 9:30
Registration and Welcome by Greg Kyte, CPA

9:30 to 11:30
Design Thinking Application from Stanford dSchool by JW Kim Stanford Professor

11:30 to 12:00
Break and Auditfile product demonstration

12:00 to 1:00

1:00 to 1:15
Entryless product demonstration

1:15 to 2:30
Leadership Lessons by Jason Blumer

2:30 to 4:30
2 Hour Themed Hangout for All Attendees, centered around four strategic topics: Success & Vision, Team Matters, Clients & Marketing, Processes & Organization

4:30 to 5:00
Wrap up and Takeaways by Greg Kyte, CPA

Blair Enns

Blair Enns

Blair Enns is on a mission to change the way creative services are bought and sold the world over. Through his writing, speaking and consulting services Blair advises principals of design firms, ad agencies and other creative businesses on transforming a high cost, pitch-based business development strategy into one where the firm commands the high ground in the relationship and shapes how its services are bought and sold.

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Blair’s book The Win Without Pitching Manifesto (RockBench, July 2010) is a provocative call for the reformation of business development practices of creative businesses around the world. Its twelve steps – framed as proclamations – reveal that the source of, and solution to, the free pitching problem is within the firms themselves and not their clients or trade associations.

Not just another lecturer on the perils of pitching, Blair Enns’ Win Without Pitching maps an exit from the deeper business challenges specific to a creative enterprise.

JW Kim

JW Kim

JW (Jungwoo) Kim is the Chief Product Officer at CollabIP. At CollabIP, JW uncovers unmet and/or latent needs of customers and works with a talented team of designers and engineers to execute on building a great product together. He also is a part-time lecturer at Stanford University and has previously worked in various design roles at Citrix, Intuit,, Google and Travelocity.

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18 CPE Credits

It’s the best money you’ll spend all year. We promise.

Thriveal swag to include the limited edition etched Thriveal coffee mug!grub

Snacks and beer on Wednesday evening. Lunch provided on Thursday & Friday. Barley’s pizza party (see beers on tap), open bar & food on Thursday night.


Deeper Weekend takes place in beautiful Greenville, South Carolina. Learn more about the area from the Life in Greenville website.

If you’re looking for a hotel, we recommend staying in the downtown area. Our top five picks are:


Courtyard Marriott Greenville

50 West Broad St. Greenville, SC 29601

Phone: 864-451-5700


Hampton Inn Greenville

171 RiverPlace Greenville, SC 29601

Phone: 864-271-8700


Westin Poinsett Greenville

120 South Main Street Greenville, SC 29601

Phone: 864-421-9700


Hyatt Regency Greenville

220 N Main St Greenville, SC 29601

Phone: 864-235-1234


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