Deeper Weekend 2014


Deeper Weekend is Thriveal’s premier annual gathering where deep learning and forward-thinking innovations are fostered.

Wednesday, November 11, 2015 through Friday, November 13, 2015


Deeper Weekend is a Learning Gathering held live in Greenville, SC every November. Deeper Weekend will offer you the opportunity to jump start your professional firm transformation. 
Come if you are ready to be changed, disrupt your profession and develop the courageous leadership skills that make you a playa. If you are boring, please stay home. Bring your brain.

Deeper Weekend is strategically sponsored by Xero

Get the deets

Meet our awesome sponsors


Wednesday, November 11, 2015

7:00 pm to 9:00 pm Welcome Reception at Methodical Coffee.
Downtown Greenville - coffee, teas and desserts.

Thursday Day, November 12, 2015

Location - The Commerce Club

  • 8:30 - 9:00 Registration and Welcome
  • 9:00 - 9:15 The puppets interview the Sponsors
  • 9:15 - 12:00 Part I: Mr. Spock: The Two Sides of Human Economic Behavior with Ron Baker
  • 12:00 - 1:00 Lunch at The Commerce Club
  • 1:00 - 1:15 The puppets interview the Sponsors
  • 1:15 - 3:15 Part II: Homer Simpson: The Two Sides of Human Economic Behavior with Ron Baker
  • 3:15 - 3:30 The puppets interview the Sponsors
  • 3:30 - 4:30 Conclusion and Wrap up

Thursday Evening, November 12, 2015

Location - Barley's

  • 6:00 - 9:00 Thriveal's 5th birthday party and live Thrivecast Upstairs at Barley's.
    Jason and Greg will interview Ron Baker.

Friday, November 13, 2015

Location - The Commerce Club

  • 9:00 - 9:30 Welcome and the puppets interview the Sponsors
  • 9:30 - 10:30 The Power of Full Engagement and Training with Brandon Simpson, Certified CrossFit Coach
  • 10:30 - 12:00 Morning Creative Session: Dyad one-on-one coaching and training
  • 12:00 - 1:00 Lunch at The Commerce Club
  • 1:00 - 1:15 The puppets interview the Sponsors
  • 1:15 - 1:30 Explanation of Afternoon Creative Session
  • 1:30 - 3:00 Afternoon Creative Session: Group coaching and training
  • 3:00 - 3:15 The puppets interview the sponsors
  • 3:15 - 4:00 Take aways with Brandon and Jason
Ron Baker

Ron Baker

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of the VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the show: The Soul of Enterprise: Business in the Knowledge Economy.

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As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them, including: You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; Everyday Ethics: Doing Well by Doing Good; and The Best Business Books You Should Read.

He is the author of seven books, including: Professional’s Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth; Implementing Value Pricing: A Radical Business Model for Professional Firms; and his latest book The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co-authored with Ed Kless.

Ron has toured the world, spreading his value-pricing message to over 120,000 professionals. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession; named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2011, 2012, 2013, and 2014 Top 100 Most Influential People in the profession; voted number six and nine of the Top ten Most Influential People in the profession in 2012, 2013, and 2014; selected as one of LinkedIn’s Influencer Bloggers; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.

He graduated in 1984 from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society.

He presently resides in Petaluma, California.

Jason Blumer

Jason Blumer

Jason founded Thriveal in 2010 as a way to help small CPA firm owners connect. Since that time, Thriveal has helped many small firms grow by providing a community, coaching services, webinars, and live events. The newest offerings include a Lab for experimentation and an Academy for continuing education for CPAs and an Incubator to foster the creation of creative firms and creative firm owners. Deeper Weekend is the annual live event by Thriveal.

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Jason is also the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve creatives only. Jason leads a team that works in a Results Only Work Environment. He focuses heavily on business coaching, while his team meets the technical and compliance needs of the customer. Jason is the co-host of two podcasts, the Thrivecast and The Businessology Show and speaks and writes frequently for CPAs and creatives, his firm’s chosen niche. He has been honored as one of the 40 under 40 in the profession (CPA Practice Advisor) as well as one of the Top 100 Most Influential People in Accounting (Accounting Today).

Recently, Jason was featured in the Challenger’s Almanac along with Seth Godin, Simon Sinek, and other leaders. Jason loves to watch documentaries on just about anything and is working on his personal bests in Crossfit several times a week. He lives in Greenville, SC with his wife and their three daughters. Stay connected with Jason by signing up at

Brandon Simpson

Brandon Simpson

Brandon Simpson is a teacher, coach, and an entrepreneur. Currently he coaches athletes at Swamp Rabbit Crossfit. Whether through group instruction or personal training, he brings years of teaching experience to his clients, including a background in teaching high school History. Brandon is an avid reader with varied interests from business, to philosophy, to history, to religion, and fitness philosophy.

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Brandon can be heard weekly on his podcast, DisruptiveCast, where he interviews top athletes from the CrossFit and weightlifting community. You can also read his blog or follow him on Instagram at @disruptivefit. Just as he has been leading local business groups in creative workshops,

Brandon brings his skills to Deeper Weekend on Friday to lead us in Dyad and Group coaching. Expect to be challenged, and to think of your business in a whole new way. Brandon lives in Greenville, SC with his wife and daughter.


The best money you’ll spend all year. We promise.

Along with our amazing interactive workshops, you’ll also get:

Thriveal swag to include the limited edition etched Thriveal coffee mug, and screen printed Thriveal t-shirt (by American Apparel).


Coffee, teas and desserts on Wednesday evening. Lunch provided on Thursday & Friday. Barley’s pizza party (see beers on tap), live Thrivecast, open bar & food on Thursday night.


Deeper Weekend takes place in beautiful Greenville, South Carolina. Learn more about the area from the Life in Greenville website.

If you’re looking for a hotel, we recommend staying in the downtown area. Our top five picks are:


Courtyard Marriott Greenville

50 West Broad St. Greenville, SC 29601

Phone: 864-451-5700


Hampton Inn Greenville

171 RiverPlace Greenville, SC 29601

Phone: 864-271-8700


Westin Poinsett Greenville

120 South Main Street Greenville, SC 29601

Phone: 864-421-9700


Hyatt Regency Greenville

220 N Main St Greenville, SC 29601

Phone: 864-235-1234

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Air BNB Greenville



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