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Deeper Weekend 2014

Posts Categorized:

CPA firm

Choose your favorite writer

  • Greg Kyte
    Greg Kyte
  • Jason Blumer
    Jason Blumer
  • Jon Lokhorst
    Jon Lokhorst
  • Melinda Guillemette
    Melinda Guillemette
  • Toni Cameron

Technology choices are such an integral part of your business ecosystem.  It’s like the foundation that wraps around the process by which you get business done.  Most clients of accounting firms choose technology with very limited views towards what that technology will do.  In choosing technology, keep a broad view of what your ecosystem looks like so you can choose collaborative systems that work together to meet the needs of your business process.

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Category:
Computer and Technology, CPA firm
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Technology choices are such an integral part of your business ecosystem.  It’s like the foundation that wraps around the process by which you get business done.  Most clients of accounting firms choose technology with very limited views towards what that technology will do.  In choosing technology, keep a broad view of what your ecosystem looks like so you can choose collaborative systems that work together to meet the needs of your business process.

Read more

Category:
Computer and Technology, CPA firm
Comments:
0

Social Media has opened up the door for so many of us to connect with each other across the country and across the globe.  Communication is instantaneous.  Our network is unbelievable.   If any one of us needs something, there is a group of connected personalities that will answer in moments.

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I recently got back from the VeraSage Institute meeting in Napa Valley, California.  “The VeraSage Headache” (as Ron Baker puts it) is still lingering.  The thought leaders there from all over the world really stretched me and the vision I have for our firm.  I’m thankful that I was asked to participate.

I’m thinking through firm branding and positioning right now.  In a world of “sameness” accountants desperately need to know who they are and why they do what they do.  And even more importantly, they need to know what they are NOT.  If we think we are for everyone, then we are for no one.  I’m learning to narrow whom we serve globally, wrapping our commodity services in heavy value and charging a valuable fee for what we do.

Read more

I recently got back from the VeraSage Institute meeting in Napa Valley, California.  “The VeraSage Headache” (as Ron Baker puts it) is still lingering.  The thought leaders there from all over the world really stretched me and the vision I have for our firm.  I’m thankful that I was asked to participate.

I’m thinking through firm branding and positioning right now.  In a world of “sameness” accountants desperately need to know who they are and why they do what they do.  And even more importantly, they need to know what they are NOT.  If we think we are for everyone, then we are for no one.  I’m learning to narrow whom we serve globally, wrapping our commodity services in heavy value and charging a valuable fee for what we do.

Read more