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Deeper Weekend 2014

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conferences

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  • Adrian Simmons
    Adrian Simmons
  • Bryan Coleman
    Bryan Coleman
  • Greg Kyte
    Greg Kyte
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  • Ian Crook
    Ian Crook
  • Jason Blumer
    Jason Blumer
  • Jennifer Blumer
    Jennifer Blumer
  • Scott Kregel
    Scott Kregel
I’m excited to be speaking at this year’s QB Connect conference in San Jose, CA. It’s November 15 – 17, 2017, and you’ll want to register soon (seats are filling up fast)! Come hang out with me!

 

I wanted to give a brief overview of what I’ll be sharing at QB Connect. My partner and I have tried a lot of marketing ideas, and we’ve learned a lot of things that do and do not work. I’ll tell you more at QB Connect, but there are some things I can share with you briefly here in this article.

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conferences, Marketing and Branding
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Many accounting conferences send attendees on endless searches for the next 50 minutes of content. The attendees can potentially simply pass each other in the halls and eventually pass out in their hotel rooms at the end of the night.

But we don’t want to do that at Deeper Weekend. We want our attendees to stay together. They are all firm owner entrepreneurs, and they have so much in their heads that we can all learn from. One way to extract that content from their heads is to push the attendees together in the form of workshops. We want them to do work on the content and concepts they learn at the Deeper Weekend conference. And we want them to do it out loud and together. Read more

So it’s been a few weeks since we had the THRIVEal “Deeper Weekend” learning gathering. I wanted it to be called “THRIVErdome, Battle Royale of Best Practices: That which does not kill you makes you less stupid.” But that got shot down (Jody Padar said it didn’t sound aggressive enough*).

We spent all day Thursday (which is apparently considered part of “the weekend” to Jason Blumer) with Jody Thompson, co-author of the book Why Work Sucks and How To Fix It: The Results-Only Revolution. She guided us through the concept of a results- only work environment, or “ROWE,” and everybody came away from our time with her with a raging ROWEner.

Read more

So it’s been a few weeks since we had the THRIVEal “Deeper Weekend” learning gathering. I wanted it to be called “THRIVErdome, Battle Royale of Best Practices: That which does not kill you makes you less stupid.” But that got shot down (Jody Padar said it didn’t sound aggressive enough*).

We spent all day Thursday (which is apparently considered part of “the weekend” to Jason Blumer) with Jody Thompson, co-author of the book Why Work Sucks and How To Fix It: The Results-Only Revolution. She guided us through the concept of a results- only work environment, or “ROWE,” and everybody came away from our time with her with a raging ROWEner.

Read more