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Deeper Weekend 2014

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Business

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  • Greg Kyte
    Greg Kyte
  • Jason Blumer
    Jason Blumer
  • Jon Lokhorst
    Jon Lokhorst
  • Melinda Guillemette
    Melinda Guillemette
  • Scott Kregel
    Scott Kregel

As we’ve consulted with many firms on growth, studied many books on the subject of healthy growth, and written tons of content on firm growth, we’ve come to see some some phases growing firms go through. As firms progress through the various phases of growth, they often run into ‘growth ceilings.’ These are walls or barriers they run into that confuse or stall their growth. Many things can create these ‘ceilings.’ But team growth, team health, and team sizes are often at the root of the growth ceilings.

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Business, CPA firm
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Most clients pay us from January to December each year. We draft their fees monthly. Sweet cash flow! So every December, Julie and I go through client renewals with our clients. Though the renewal season is only a month, the process seems to take forever. Who will renew? Who will leave? Will someone step up their agreement with us? Will next year be short of this year in terms of monthly revenue? Yay, they doubled their contract! Wait, no they went back to what they had last year. Ugh. Honestly, it’s painful to walk through. For us and our team (since our technical team is paid a percentage of our revenue). But every year. Every year we make it through. We come out on the other side, and we learn something new, and we become a new firm from the process. We walk through scary places together, and we are a stronger team because of the trenches we found ourselves in. We’ve done our annual renewals like this for many years, and it’s honestly hard every year. Read more

You may not realize it, but the context of your business is always changing on you. And that is playing tricks with your mind and what you think you can do to grow your firm. I’ve heard people say something like, “I don’t see any new things we can do to grow. So I guess we’ll just steadily continue serving clients and raising prices when we can.” They have fallen into the Current Context trap.

 

Before we talk about the Future Context of your business, I need to define what I mean by context. Context consists of the thoughts, processes, and past that you have run your business under for many years. Context could go by other names such as ‘worldview’ or ‘paradigm.’ You may not even realize it, but you have a context surrounding how you do things, why you do things, and why you can’t seem to break free from your past way of operating your firm.
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