So, if any of you are like me, inspiration is a source of fuel and motivation. Leading a small firm is hard. Meeting the increasing needs of growing customers is challenging. Intentionally developing individual skills takes focus and precious time. And inspiring a group of smart people to work together toward a common goal is a lofty pursuit.
As we look to close another year and lean into the start of 2015, I found myself looking for an inspirational book to help shape my mind for the New Year ahead. I found Make Your Mark: The Creative’s Guide to Building a Business with Impact, published by 99U.com. Many of us have felt that tug in our hearts and minds that our businesses are more than a paycheck and a job. In fact, that kind of thinking alone is not even found in today’s creative businesses. We are driven by our commitment to our craftsmanship, beautiful service experiences, giving back and paying it forward. However, a commitment to all of those things can be lost without the attention to creating a sustainable business. A sustainable business is one that pays attention to execution, distribution, packaging, marketing, messaging, strategy, and leadership. A sustainable business is one that acts out its inspiration. Read more