Deeper Weekend 2014

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  • Greg Kyte
    Greg Kyte
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    Melinda Guillemette
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Image representing Xero as depicted in CrunchBase

Image via CrunchBase

One of the four foundational tenets of the THRIVEal +CPA Network is our desire to build community around our members.  Doing this will encourage us all towards further innovation in the accountancy space, and ultimately help our clients the most!

We are having our first Community Call with the members of the Network on Tuesday, February 22nd from 4 pm to 5 pm EST (GMT -5).  If you’ve become a Member AND sent back your Non-Disclosure/Confidentiality Agreement, then you just received some communications on how to join.  It’s only for Members so make sure you hurry and sign up as a Member so we can include you!  Yep, it’s free.

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After 30 hours of travel, I made it to the land of kiwis, biscuits and flat whites.  Catherine Walker, Community Manager for picked me up at the Wellington airport and drove on the freakin’ wrong side of the road:


I recently got back from the VeraSage Institute meeting in Napa Valley, California.  “The VeraSage Headache” (as Ron Baker puts it) is still lingering.  The thought leaders there from all over the world really stretched me and the vision I have for our firm.  I’m thankful that I was asked to participate.

I’m thinking through firm branding and positioning right now.  In a world of “sameness” accountants desperately need to know who they are and why they do what they do.  And even more importantly, they need to know what they are NOT.  If we think we are for everyone, then we are for no one.  I’m learning to narrow whom we serve globally, wrapping our commodity services in heavy value and charging a valuable fee for what we do.

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